Sabre rattling work for Africa from Ogilvy SA

Ogilvy South Africa picked up the ultimate continental accolade at the 2018 Holmes Report Sabre Africa Awards in Gaborone on Thursday night (10 May 2018).

The agency won the Platinum Sabre Africa Award for Best in Show for the second year running with the Life Uncensored campaign for Pfizer.

Life Uncensored provided an interactive platform, specially created to provide a more human approach to medical conditions such as erectile dysfunction, contraception and menopause. It achieved over 1.2m views of video content and contributed to an exceptional growth in sales of relevant products for Pfizer including market share growth from 8% to 21%.
Last year, Ogilvy South Africa won the Platinum Sabre with the PROtestHIV World Aids Day campaign for Anglo American.

The agency also won four 2018 Sabre Africa category awards and a certificate of excellence.

Ogilvy South Africa’s Influence and Public Relations National Managing Director, Joanna Oosthuizen, says; “The Sabres bring continental recognition to go with the five 2018 Prism awards already won this year on the local stage. Our next target is to get our work recognised among the best in EMEA and the world, and we believe we have the kind of clients who allow us to achieve that sort of level.”

Ogilvy winners - 2018 Holmes Report Sabre Africa Awards

Platinum Sabre Award for Best in Show

Life Uncensored - Pfizer

Digital Campaign

Life Uncensored - Pfizer

Social Media Campaign

KFC Black Fried Day - KFC

Certificate of Excellence:

KFC Soundbite - KFC

Consumer Products/Services

Nimue 12 Week Challenge #NoMakeUpBride - Nimue


Life Uncensored - Pfizer

16 May 2018 11:43