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Gold for New Media in New York

Innovation has brought South Africa's leading content marketing agency yet more international recognition. New Media scooped four Gold Awards (category wins) and a host of honourable mentions at the 2019 Folio Awards in New York City on 30 October.
Gold for New Media in New York
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Gold for New Media in New York
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The Folio: Eddie and Ozzie Awards is the most prestigious awards programme in the publishing community. Each year, over 2,000 entries compete to take home the Gold across 240 categories benchmarking excellence in editorial and design.

Gold for New Media in New York
Woolworths TASTE won the highly prestigious Overall Content Marketing Video category for its How To content and received an honorary mention in the same category for its documentary content. This comes off the back of the successful rebranding of Woolworths TASTE’s YouTube channel as TASTETube in November 2018. The channel features the food stylists and editors who create the recipes for TASTE, as well as special food celebrity guests. With a broad amplification strategy, TASTETube videos not only inspire but also make customers’ lives easier with a simple journey from inspiration to basketing ingredients and delivery to their door.

Says Elizka Ferreira, Woolworths’ head of food marketing: “Woolworths TASTE is a key differentiator for Woolworths’ food customers, and it’s fantastic to see the TASTETube channel, which has considerably extended the reach of this fantastic brand, being recognised in this way. For us, the key indication of success is the measured increase in clicks to basket that we have seen from this content, which supports our objective to increase our online shopping base.”

FNB Sync, the internal platform-led content hub for FNB also walked away with Gold in the Content Marketing category for Best App/Digital Edition. With a focus on beautiful design and editorial excellence, FNB Sync aims to connect employees to one another, to the FNB world and the world beyond through relevant and engaging content available anywhere and at any time. Eight to ten pieces of content (including video) are delivered every week within the FNB banking app environment – allowing for secure, convenient and segmented access to contextual content for an always-on audience.

According to Virginia Magapatona, FNB’s Corporate Affairs Executive: “We are thrilled with this recognition of our journey into a fully digital platform and forward-thinking internal communications space. Delivering exponential helpfulness to our customers starts with our own employees. By providing our people with current, easily digestible content that really adds value to their lives, we empower them to keep us at the cutting edge of what we do as trusted money managers.”

Proving that innovation can also live in print, VISI magazine walked away with two Gold Awards for its iconic 100th issue. This bumper 352-page issue won Gold in the category Consumer General: Full Issue as well as the Best Design of a single issue. In a magazine environment where print is often dumbed down, VISI bucks the trend by maintaining the highest-quality editorial, photography, design and production values. A growing circulation and a host of awards prove that consumers still value a print product produced by passionate experts who really care about their subject matter. The 100th issue was also accompanied by 100 carefully curated gift boxes, which were made available to loyal readers on the VISI website. These sold out within just two weeks and have led to the upcoming launch of the VISI online shop.

Says New Media MD Aileen Lamb: “I am delighted with this international recognition for some of New Media’s flagships brands, all of which are absolute leaders in their fields. It’s also so rewarding to receive recognition for video, digital and print publications backing up our ability to deliver powerful content on any channel. An obsessive drive to be the best, to innovate and to always be brave in what we do continues to bring rewards for New Media and our clients – including proven return on investment. Huge congratulations to the New Medians who worked so hard for this recognition as well as all our clients who support us in creating innovative and award-winning work.”

The nods at the 2019 Folio Awards come hot on the heels of four trophy wins at the 2019 SA Publication Forum Awards earlier in September. New Media is enjoying a superb awards season!

1 Nov 2019 13:26