"Many people settle for underwear that doesn’t fit well, doesn’t feel comfortable, or doesn’t reflect their personal style, and we want to change this," says Bruce McMurray, general manager of Jockey South Africa. "With our Spring/Summer 24 collection, we’re putting our customers first by offering high-quality fabrics, an extensive range of sizes, and garment cuts that prioritise comfort and individuality. It’s underwear that is an extension of you."
This campaign is intended to evolve throughout the season while continuing to resonate with customers on both practical and emotional levels. It speaks to the tangible benefits of Jockey’s underwear, emphasising premium materials that offer durability and softness, cuts that prioritise comfort, and the widest size curve in the market, ensuring a perfect fit for all. On an intrinsic level, the campaign taps into what individuals seek from their everyday essentials and the confidence that comes from wearing something that fits just right, the ease of seamless wearability, and the subtle empowerment that well-made underwear can bring. Beyond these qualities, ‘Feels Like You. Feels like Jockey’ also reflects the brands rich heritage of innovation. With over 145 years of craftsmanship and forward-thinking design, Jockey’s legacy is woven into every piece, reinforcing its global commitment to excellence and customer satisfaction.
"Our heritage and success over the years have always been rooted in innovation and listening to our customers. This campaign encapsulates everything Jockey stands for that speaks to comfort, quality, and the freedom to express who you are through what you wear," McMurray adds.
Jockey's Spring/Summer '24 collection is currently available in shops nationwide and online. With alternatives to suit everyone, this season promises to provide the ideal balance of comfort, style, and uniqueness. Visit www.jockey.co.za and find your ideal fit.
