Our humble beginnings and growth
Our journey began modestly, with just five locations and the aim to support ten beneficiaries. This small yet significant step was the seed from which our grand vision grew. The idea was simple but powerful: giving new life to forgotten toys, thus spreading joy among children who needed it most. As time progressed, the community's response was phenomenal. Our campaign now spans over 128 locations, including malls, Toy Kingdom stores, schools, and corporations, all driven by the incredible power of community involvement.
2023 milestone: A notable triumph
In 2023, we reached an extraordinary milestone that fills us with pride. This year saw the collection of over 55,000 toys, a clear demonstration of the unwavering commitment and growing vigour within our community. This achievement not only sets a new benchmark but also underscores our pledge to infuse the lives of numerous children with joy and foster a sustainable future. We sincerely appreciate and acknowledge every donor who contributed to this success; your generosity is the vital catalyst propelling this impactful journey forward.
A special thank you to our participating locations
We extend our warmest thanks to all the locations that played a crucial role in the campaign's success. Your unwavering support has been instrumental. Special thanks to Toy Kingdom, with all 27 of its stores actively participating. Each partner, from Toy Kingdom to additional malls and unique locations, significantly contributed to spreading joy and promoting sustainability through responsible toy recycling and rehoming. Thank you for joining us in this meaningful journey.
Profound gratitude for our media partners
We express sincere gratitude to the Expresso Morning Show, Smile 90.4 FM, and Hot 102.7 FM for their extensive media coverage and support. Their commitment to sharing our story has been invaluable in raising awareness and inspiring community participation. We are immensely grateful for their role in amplifying our message and contributing to the campaign's success.
Acknowledging our volunteers
We cannot express enough appreciation for our dedicated volunteers, who tirelessly helped sort through the gifts. Their commitment and hard work ensure that each toy is ready to bring joy to a new home, forming the cornerstone of our campaign's success. These unsung heroes embody selflessness and community spirit, and we are truly thankful for their relentless dedication.
The role of partnerships and participation
Our partnership with Unitrans has been instrumental, offering logistical support beyond simple toy distribution. Unitrans collects toys from various locations and transports them to central sorting facilities in Gauteng, KZN, and Western Cape, optimising the entire process. We are immensely thankful for their dedication and support, vital in advancing our mission of bringing joy and sustainability to children's lives.
Last but not least, our respect to The Angel Network
The Angel Network has been crucial in the campaign's success, playing a critical role in collecting and distributing pre-loved toys for underprivileged children. Since 2020, their collaboration has been instrumental in raising awareness about responsible toy donation and reuse, fulfilling the dreams of countless children who have never owned a toy. Their involvement broadened the campaign's scope, ensuring joy reaches across communities in need.
The impact of community and sustainability
The support we received led to a significant collection of toys that contribute to a happier, more sustainable world. These toys have been warmly welcomed in children's centres and early development places across the nation, delivering immeasurable joy and hope. Our dedication extends to environmental care through toy recycling, ensuring our efforts benefit both present and future generations.
To join us in spreading joy and sustainability, visit the Toy Campaign page today!
