Bombay Sapphire®’s unique combination of botanicals and the vapour distillation process is renowned for delivering a perfectly balanced taste profile – providing the perfect canvas for experimentation and that distinctive first splash of creativity in your glass.
This proved to be an opportune invitation for the release of personal self-expression during the day, with guests immersed in an art class experience led by Cindy Mullah from Art Jamming, while expert mixologist Hamilton Matshwele of Thirst Bar Services deftly illustrated the art of cocktail making in concocting the delicious Sapphire Spritz.
Hamilton Matshwele
“While many cocktails these days are a complicated process featuring tinctures and infusions, the beauty of the Sapphire Spritz is it is super-simple to make yourself. The secret is the smooth, tantalizing taste that premium gin Bombay Sapphire provides. This is the perfect creative canvas for just a few select ingredients led by the crisp delicate flavour of St Germain Elderflower Liqueur and the aromatic fennel infused syrup to surprise and excite your palate in a light and refreshing way,” said Matshwele.
Bombay Sapphire® customer marketing manager Lerato Lenake explained that the afternoon was designed to ignite creativity. “There is a spirit of creativity, which stirs within every single bottle of Bombay Sapphire – and just like there is creative potential in every drop, we know that there is creative potential in everyone. The Sip ‘n Learn experience is a platform to inspire us to identify the potential that Bombay Sapphire® provides in creating cocktails which allows us to discover the possibilities within – and, in turn, awaken the creative potential, which lives within us all,” said Lenake.
The event reflects Bombay Sapphire®’s long-standing reputation for championing creativity in all forms.
Globally, the premium gin has fashioned partnerships with trailblazing artist Tracey Emin, the great British furniture designer Tom Dixon and celebrated architect Thomas Heatherwick who created the daring ‘the Vessel’, which is recognised for opening up a previously ignored part of New York and Cape Town design marvel Zeitz MOCAA.
In South Africa, Bombay Sapphire® has an equally extensive history of partnering with creatives including mixed media artist African Ginger, illustrator Russel Abrahams and one of the country’s brightest fashion lights, Laduma Ngxokolo, who has gained international fame for illuminating the distinctive symbols and iconography of his Xhosa roots.
Zakes Bantwini
A lively panel discussion, featuring award winning musical artist Zakes Bantwini, culinary king Chef Funi, portraiture photographer John Baloyi, makeup queen Cantara Farouk and edgy content creators Tamara Moeng and Francesco Mbele provided the impetus for guests to embark on stimulating their creativity.
Sapphire Spritz recipe
Glass: Large red wine glass
Method: Build/Stir with cubed ice
Ingredients:
25ml Bombay Sapphire®
25ml St Germain® (Elderflower liqueur)
100ml Fever-Tree Indian Tonic Water
50ml Martini Prosecco®
12.5ml Fennel-infused Syrup
12.5ml lemon juice
Garnish: Two fresh cucumber rings, two fresh basil leaves and lime wheels
#StirCreativity
#BombaySapphire
For further information about Bombay Sapphire® and Stir Creativity, visit www.bombaysapphire.com (you need to be 18 or older to access the site).
About Bombay Sapphire® and Creativity
Launching the ‘Stir Creativity’ campaign in 2018, Bombay Sapphire is leading a global mission - a call to arms for everyone to engage with their creativity and unlock their creative potential.
From advocacy programmes including World's Most Imaginative Bartender competition running in the US for the last 11 years to hosting The Glasshouse Project, a global advocacy programme bringing together the world's top bartenders in a series of creative workshops designed to push the boundaries of cocktail creativity. For eight years, bombay Sapphire has run The Artisan Series, an art competition created by the brand to provide emerging artists with an international platform. The brand has also partnered with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon for the Bombay Sapphire Designer Glassware Competition.
About Bombay Sapphire®
Bombay Sapphire is the world's number one premium gin by value. Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The Bombay distillery at Laverstoke Mill has won a Breeam award for sustainability and is the home of the unique vapour infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous.
Bombay Sapphire has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).
The Bombay Sapphire brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Enjoy Bombay Sapphire responsibly
For the facts: Drinkaware.co.uk
Bombay Sapphire is a registered trademark
www.bombaysapphire.com
@bombaysapphire
www.facebook.com/BombaySapphire
About Bacardi
Bacardí Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardí Limited brand portfolio comprises more than 200 brands and labels, including Bacardí® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; Grey Goose® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; Bombay Sapphire® gin, the top-valued and fastest-growing premium gin in the world; Martini® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; Cazadores® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including William Lawson’s®, the fastest-growing global Scotch whisky brand; Eristoff® vodka, one of the fastest-growing vodka brands in the world; and St-Germain®, a super-premium elderflower liqueur. Founded 157 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardí employs over 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardí Limited refers to the Bacardí group of companies, including Bacardí International Limited. Limited.com
Live passionately. Drink responsibly. Bacardí, and the Bat Device are registered trademarks of Bacardí & Company Limited. Bacardí, the Bat Device and other marks related to Bacardí Group products quoted in this press release are trademarks of Bacardí & Company Limited or of other subsidiaries of Bacardí Limited.
