Nostalgia has been one of the most prominent trends in packaging over the last few years. When used correctly, retro-packaging can really celebrate the ‘good old days’ and strengthen the emotional bond with consumers. It’s no surprise then, that Cadbury opted for a vintage retrospective for Dairy Milk wrappers when celebrating their 80th anniversary in South Africa.
Just Design Jhb dug into the Cadbury packaging archives to uncover the iconic purple wrapper designs of yesteryear. The result is eight beautifully recreated vintage wrappers – documenting the evolution of the Dairy Milk brand over the last eight decades.
Talk a walk through history as we celebrate 80 years filled with happy chocolatey memories, and look out for the eight vintage designs on shelves nationwide.
Want to read about insights, trends and other cool stuff? Sign up to our mailing list.
About Just Design
For over 19 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Innovation, Strategy and Design agencies.
About Cadbury 80 Year Vintage Packs
Collect all eight memorable designs from 1915 to 2011. Available from all leading retailers.
http://cadburyjoyvault.co.za/36425-cadbury-celebrates-80-years-of-sharing-the-joy-in-south-africa
