We are all self-medicators. Who wants to spend unnecessary time and money at the doctor, when the pharmaceutical industry provides so many shelf-ready cure-alls? Citro-Soda has been a South African household staple for years – used predominanty for the treatment of UTIs. But did you know that Citro-Soda can be used as a complete antacid solution? Well, neither did consumers...
The brief was simple – inject new vitality into the Citro-Soda packs by modernising, improving shelf standout and counteracting me-too competitors encroaching on the brand’s visual assets. In addition, medical terminology was swapped out for consumer friendly explanations that really drive the benefits home.
The resulting new look is bold, more premium and easy to adapt for future range extensions and formats. Citro-Soda’s shelf presence is stronger than ever, and it maintains its dominance over the fixture.
About Just Design
For over 15 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.
About Citro-Soda
Citro-Soda is available in various formats, original and cranberry flavours, from all major retailers and pharmacy outlets. Visit www.adcock.co.za/ProdDigestive/CitroSoda for additional product information.
