Very few things are more synonymous with Christmas and the holidays, than chocolate. Chocolate has become such a pivotal part of every celebration and we love it! In a designer’s career, there is probably at least one once-in-a-lifetime dream brief. This has certainly been one of them for us.
The Just Design Jhb team was tasked with coming up with a look and feel for Cadbury SA’s limited edition range. Usually the global Cadbury designs find their way onto South African shelves, but this year we got to design something unique for our market. South Africans certainly don’t experience white Christmases, so we were forced to subvert the traditional Christmas imagery in a distinctive way. Move over cheesy Christmas sweater designs – we bring you beaded wrappers and Zulu love letters!
We built on the style of Cadbury on-pack intrinsics, and created ‘characters’ for each variant – made out of the ingredients found in the respective products – and enhanced the overall feel of the packs by working with the metalised foil.
Festive Whisper and Frosty Glee (crammed full of biscuit pieces or jellies and Astros) will take your senses straight to Santa and wrapped gifts, while Whispers Snowball will have everyone flocking to a chocoholics-anonymous meeting.
Share the Joy, Cadbury asks of its consumers. Well, we certainly will be!
About Just Design
For over 15 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.
About Cadbury Limited Edition Packs
Cadbury Limited Edition packs are available in Festive Whisper and Frosty Glee 80g slabs, and Whispers Snowball in a 200g bag. Filtering onto the shelves of all major retailers as we speak.
