The above couldn’t be more true – especially if one looks to the South African landscape. Where we used to have pharmacies on every corner, we now see gyms, spas and health bars – all promoting maintaining health and wellness over treating it. This global trend has spilled over into many categories and fixtures – from cereals and beverages to personal care.
Clere Active is a product that capitalises on this worldwide trend and really emphasises the benefits of their products with their new packaging upgrade. With the help of the Just Design Jhb team, Clere Active has stopped benchmarking themselves against personal care and moved themselves into the active space entirely.
We relooked the current range and architecture and devised a design solution that pushes the ‘active’ concept to the max – from variant naming to look and feel. Clere Active now owns a space within the fixture that stands for high-performance skin care. The sporty and aerodynamic bottle completes the look and reiterates a product that is both functionally and scientifically superior.
Hard work pays off – at the gym and in the studio. We are looking forward to seeing the results of the upgrade and may just be tempted to swipe our gym cards once again!
About Just Design
For over 15 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.
About Clere Active
Clere Active is available from most major retailers. The range consists of 400ml lotions (SPF Dual Protection, Ginseng Ultra Energising, and Hydro-Glycerine Moisture), 450ml crème tubs and 250ml petroleum jellies.
