In an increasingly connected marketplace, companies and brands need to engage deeply with their target markets, convert them to become customers in some way and delight them to retain their business for the long run. But this is easier said than done and more complex than ever before. “This year the content and presentations at Marketing Indaba is geared to help marketers on this journey and to give them fresh ideas for their marketing endeavours,” says Chris de Klerk, creator and programme director of Marketing Indaba.
Eight speakers will share their experiences, best practices, advice and tips and spark fresh ideas for your marketing efforts. The agenda includes areas such as: renewed strategies, crafting a great marketing story and message, creating a sticky campaign, rethinking public relations, content marketing trends, Google Analytics for marketers, experiential marketing, user experience and conversions, customer relations and much more.
Speakers include marketing experts like Doug de Villiers (Interbrand), Jarred Eckstein (TCC), Rita Doherty (FCB), Rebecca Cronjé (Cultivate) as well as top key-note speaker Justin Cohen and others.
Over the past five years, owner CADEK Media has created a solid event and valuable meeting place for marketers. A place where serious marketers can skill-up, be inspired, find new ideas and get refuelled to stay ahead of competitors and in the forefront.
“Attending the Marketing Indaba was probably the best thing we have done for our business in a long time. It made us realise our marketing mistakes and although we knew that we needed to be unique, we weren’t bringing this into our marketing properly. Since attending the conference and implementing the changes, we realised that our website traffic has almost doubled and the amount of sign-up forms completed on our website have grown by 20%. This was achieved in six months and we haven’t even implemented everything that we have learnt from the speakers!”
- Leigh Goosen, MD at WAPPoint & Mobilecash
Marketers from all industries are invited to attend. The conference will be hosted at the The Maslow Hotel in Sandton on 23 June 2016. Tickets are available online at www.marketingindaba.com or from the organisers office, CADEK Media at Tel: 021 854 4700.
