In the coming years, the global media landscape will undergo significant changes. Dentsu, a leading media agency has identified key trends that will shape the industry's development in 2024. Notably, there is a considerable focus on understanding why and how audiences visit a website, the interaction experiences they value, and the reasons behind their repeated returns to the platform. 7 Feb 2024 Read more In a time when users are overwhelmed with information from numerous sources, content creators face a limited window to grab their audience's attention. Marketing researches indicate that users spend an average of eight seconds scanning a web page headline, deciding whether to stay or move on. In this brief timeframe, it's crucial to convince them that the content is genuinely valuable and present more reasons to stay. 16 Jan 2024 Read more In 2024, video advertising is set to undergo significant changes, driven by evolving consumer preferences and advancements in technology. These trends, introduced by the Interactive Advertising Bureau (IAB), promise numerous benefits for publishers. Membrana Media explores the key developments in video advertising for 2024 and how they can be advantageous for publishers. 21 Nov 2023 Read more In a remarkable achievement this year, Membrana Media successfully attained the highly sought-after status of Google Certified Publishing Partner (GCPP). This prestigious recognition was a significant milestone for our company, aligning with our global expansion ambitions. 14 Sep 2023 Read more Acknowledging the delicate balance between monetisation and user engagement, Membrana Media provides a range of diverse monetisation options, including non-intrusive video ads, allowing editorial teams to customise their strategies to their specific audience needs. 15 Aug 2023 Read more Video monetisation has become an essential strategy for content creators and publishers to generate revenue from their online content. With the right approach, you can effectively monetise your videos and maximise your earnings. This article will guide you through the process of creating a successful video monetisation strategy, concept of video monetisation, and Membrana Media as a key player in the video monetisation landscape. 20 Jun 2023 Read more In today's digital landscape, publishers face numerous challenges in delivering high-quality content and engaging their target audience effectively. Membrana Media emerges as a groundbreaking video content production platform that not only assists publishers in overcoming these hurdles but also provides them with a multitude of values that contribute to their success. With its commitment to optimised monetisation, advanced video player capabilities, and programmatic technology, Membrana Media provides publishers with the tools they need to thrive. 23 May 2023 Read more |
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