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How VARs can safely outsource non-core capabilities and reap the rewards
In the fast-paced world of ICT Value-Added Resellers (VARs), staying competitive requires a strategic focus on core capabilities. By outsourcing non-core activities, VARs can allocate their resources more efficiently, enhance productivity, and gain access to specialised expertise and tools. This blog explores the benefits of outsourcing specific non-core functions and provides a migration plan to help VARs safely transition their activities. 28 Jun 2023 Read more

Content is king - only if it lands!
A robust content strategy has become more crucial than ever for raising awareness, turning leads into customers, driving sales, and realising ROI. From larger organisations with complex digital screen networks spanning diverse scales and geographies, to SMEs and home-based enterprises, a sound content strategy entrenches your business objectives by creating awareness, marketing your products, and keeping your customers informed. 5 Sep 2022 Read more

New technologies to enhance customer engagement
The Covid-19 pandemic has undoubtedly been the catalyst to drive broad-based digitisation and spearhead the Fourth Industrial Revolution (4IR). This digital revolution is reshaping consumer behaviour and creating opportunities for innovative new digital communications tools to attract and drive greater customer engagement. Across industries - corporate, finance, retail, technology, healthcare, education, and others, today's tech-savvy and highly informed consumers are demanding real time, personalised information, delivered digitally. 20 Apr 2022 Read more

Viewer analytics: What is it and how does it help ROI?
Viewer analytics uses cameras and sensors to track the eye and facial movements of people looking at screens. Even a simple webcam connected to a laptop can be set up to perform rudimentary audience analytics. 6 Dec 2021 Read more

Mgaga: A call for men to do the work of change
Initiated by the men of TechCommunications firm, TQ Group, the Ma Gents Against Gender Abuse (Mgaga) have announced an exciting partnership with GenderWorks aimed at bringing about behaviour change to root out toxic masculinity in the South African society. GenderWorks is a registered, non-profit organisation based in South Africa and affiliated to Gender Equity and Reconciliation International. 26 Nov 2021 Read more

Carlia wins Pendoring Awards
TQ Group are proud to announce that Carlia Janse van Rensburg, a junior graphic designer, was honoured with two silver awards at the prestigious #Pendoring2021 ceremony. The awards were granted in recognition of van Rensburg's outstanding final submission for Graphic Design Honours at the North-West University, which also earned her an academic distinction in 2020. 12 Nov 2021 Read more

Staying relevant with staff working remotely and optimising customer touch-points to get your message across
The trend towards remote working has also seen a seismic shift in business dynamics, requiring businesses to rethink how they engage, support and motivate their staffers. 8 Nov 2021 Read more

Optimise your in-store screen network with a sound content strategy
Did you know that over 90% of information transmitted to the brain is visual? 18 Oct 2021 Read more

5 reasons why building a strong brand will help your bottom line
Thinking of your brand as your company's promise to consumers will help you to set in motion the five key building blocks required to turn those consumers into customers. 20 Sep 2021 Read more

Turning crisis into opportunity: Lessons learnt from the pandemic
The vagaries of the Covid-19 pandemic have put unprecedented pressure onto the business community and ushered in a unique new paradigm around the world. Indeed, the pandemic's impact on the global economy is nothing short of cataclysmic. While larger companies and conglomerates may have built up the resilience to weather the storm, many smaller businesses have been utterly devastated, and the past year has seen a staggering spike in small business closures, as many operations succumbed to the numerous challenges of today's turbulent business environment. 24 Aug 2021 Read more

TQ Group's all-woman board
Stalwart digital marketing agency TQ Group's important new partnership with Legacy Africa Capital Partners heralds an all-women board of directors for the group. This move positions TQ Group at the forefront of progressive corporate South Africa and sees the group join only a handful of fully female-led companies in the country. 11 Aug 2021 Read more

Enhancing the consumer experience through smart use of AVA
Anonymous video analytics (AVA) is no longer novel technology, but in the new age of individualised marketing, smart companies are using it in innovative ways to enhance consumer experience and personalise product offerings. 22 Jun 2021 Read more

TQ Group announces partnership with Legacy Africa Capital Partners
Tech-driven marketing solutions agency TQ Group has announced its partnership with fund managers Legacy Africa Capital Partners, a part of Legacy Africa Fund Managers. The partnership will augment TQ's illustrious track record as communications custodians, renowned for delivering innovative tailor-made solutions to their clients. 12 Apr 2021 Read more

Media agencies partner to provide free digital communications to companies on coronavirus measures
Forward-thinking digital media agencies, TQ Group and Craft Creative Brew House, have joined forces in a campaign offering free digital creative executions to the value of R40,000 to companies wishing to communicate Covid-19-related messages with their customers and staff. 30 Apr 2020 Read more

TQMPS announces rebrand to 'TQ Group'
New brand strengthens in-house service line by introducing scientifically based business and trend analyses capacity. 10 Oct 2018 Read more