Focus group surveying is an effective marketing tool, but traditional methods are incredibly time-intensive and costly. iFeedback is an online survey tool that digitises and streamlines the whole focus-group process, giving location-level customer feedback (not general overviews!) to questions custom-designed by you, the brand expert. 14 May 2021 Read more On the menu for this quick service restaurant? More clicks. More customers. Better profits. 4 Mar 2021 Read more It's one thing to create a wide presence across all digital endpoints so users can find you anywhere they search. But it's an entirely different story trying to ensure this presence is accurate and consistent from one endpoint to the next. What you need is expert help. 10 Feb 2021 Read more Our expertise dramatically boosted physical store visits for our cellular sector client 15 Jan 2021 Read more True ROI for your brand with our expertise 4 Dec 2020 Read more We're excited to announce that Location Bank recently became a Google My Business partner. Thanks to direct Google My Business API integration with the Location Bank platform, we can quickly and efficiently help our local clients create a successful, verified Google My Business listing. 13 Nov 2020 Read more Be TOP of mind for local shoppers
4 Nov 2020 Read more
Consider these stats... 84% of shoppers do research online before buying offline, while 71% of customers confirm locations online before visiting a real-world business for the first time.
What underpins the conversion of passive to active? Digital location management leads to offline buying, says Sebastian Krogh, Business Development Manager at Location Bank. 31 Aug 2020 Read more Shoppers today are increasingly tech-savvy. In fact, 84% of shoppers are researching products and services online before buying offline. If your brand isn't in the results when a customer searches for something you offer, you're losing out on a sale and the chance to connect with a customer. Time to address this... 29 Jul 2020 Read more Why do our Location Bank experts focus on customer review management? It's simple. Trust in a product or service is a major motivating factor for choosing one brand over another. Before buying offline, consumers look online for other consumers' reviews, because these are seen as unbiased and trustworthy - unlike an advert, where the goal is to place the product or service in the best light possible. 22 Jul 2020 Read more Location Bank recently announced the release of an integrated Rank Tracking and ROI dashboard within their proprietary location management platform. 21 May 2020 Read more The Covid-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation - wondering if you're open, have product available, if those products are safe and what your Covid-19 business message is. 9 Apr 2020 Read more Google recently released their annual Year in Search findings highlighting what we as a country, continent and planet have been asking Google in 2019. Analysing different countries indicates not only what the hot topics were, but how each country uses search. 31 Jan 2020 Read more According to Google, 'Where to buy' searches such as "Where to buy gifts" and "Where to buy toys" have grown by more than 85% in the last two years. Consumers are turning, in increasing numbers, to Google and other online platforms to start the shopping process. 7 Nov 2019 Read more At Location Bank we are obsessive about data integrity across the online world, and absolute consistency in things like NAP (Name, Address, Phone) on all digital platforms. 1 Oct 2019 Read more After a successful launch in June, Location Bank has added over 1,500 new locations under management during its first month of active trading. 16 Aug 2019 Read more Business Positioning Systems (BPS) has rebranded! 14 Jun 2019 Read more All big brands invest heavily in their websites. Employing award-winning talent to build engaging sites that bring their brand promise to life. And most of these are very impressive...for the few people a day that go to them. 29 Apr 2019 Read more We all know WhatsApp, the cross-platform instant messaging service, is one of the most popular social platforms on earth, one of the Silicon Valley unicorns that have changed the way we live and communicate. 25 Feb 2019 Read more In today's digital world your online reputation is everything. Potential clients have plenty of reviews to trawl through and if existing clients are unhappy they have plenty of outlets to let it be known and to share their experience. Unflattering reviews, pictures, half-truths or lies can be posted and spread instantly. 29 Oct 2018 Read more Leading digital location management company Business Positioning Systems (BPS) has announced two new appointments to their rapidly growing business development team. The new recruits have joined on the back of the release of BPS's Location Bank tool, that allows location management across the digital landscape from a single platform. 7 Aug 2018 Read more Business Positioning Systems' (BPS) Location Bank is a centralised database or 'point of truth' for location data that ensures a brand's locations are perfectly accurate across the digital landscape, all from one central platform. 15 May 2018 Read more Google Q&A is a crowdsourced FAQ feature which allows users to ask the Google community any questions about any businesses listed on Google My Business (GMB). These questions and answers appear directly in the Google Search Results Page meaning the entire Google community can impact your search real estate, your brand's reputation and ultimately your sales. 14 Mar 2018 Read more Every year Google releases its highly anticipated list of top searches for the past 12 months. In 2017, amid searches for events, politicians, personalities and moments, a set of consumer behaviours emerged. 8 Feb 2018 Read more At BPS we often encounter clients who initially believe they can handle their digital location management in-house, not fully appreciating the complexity of combining hundreds (or thousands) of locations with a multitude of platforms, each with a variety of standards and technologies. 19 Jan 2018 Read more Communicating with users looking for your business locations or type of business near them just got easier and way more powerful. 16 Nov 2017 Read more As a brand with multiple real-world locations you know you need to be listed, and completely accurately, on a number of digital platforms that convert online traffic to foot traffic. You also may know that managing just one such end point, for example Google My Business, is a massive task that requires not only major expertise, but also plenty of time. 2 Oct 2017 Read more Search giant Google recently made a number of mapping product announcements. One of these was that users will soon see branded pins along their route on Google maps. These ‘Promoted Pins' will initially be limited to brands using Google's AdWords location extension feature. 5 Jul 2017 Read more It's fast becoming common knowledge that a local search strategy is a must-have for any multi-location business looking to maximise real-world foot traffic through their online presence. 20 Jun 2017 Read more Digital location management specialist Business Positioning Systems (BPS) has announced a number of new business wins. In the last six weeks, BPS has added Auto Pedigree, Domino's Pizza, Supa Quick and Shoprite Liquor/Checkers Liquor to their growing list of blue chip clients. 10 Jul 2015 Read more The physical and digital worlds are becoming increasingly blurred. Today there is an almost seamless transition from digital interaction to physical transaction - how often do you search on your phone before shopping? According to BPS (Business Positioning Systems), any business with physical locations needs to replicate their physical footprint across all relevant digital platforms. 1 Jun 2015 Read more BPS has announced the launch of Gauge, a reporting product that provides clients with monthly performance and ROI on their Google My Business/Places listings. 26 Mar 2015 Read more Leading location-based search company Business Positioning Systems (BPS) is pleased to announce the addition of Buster Pitt to its team as Head of Sales. 16 Feb 2015 Read more Spur, the South African-based family restaurant and steakhouse chain, may have a relatively small physical footprint in the UK but it is punching above its weight in terms of digital strategy. Although the chain has only eight locations, you'd think it has many more based on its Google My Business Locations presence. 22 Oct 2014 Read more For five years Business Positioning Systems (BPS) has operated across a range of location-based mobile media. Now after a venture capital deal, the company has spun out its mobile advertising arm, allowing BPS to focus on its core competency in the local search arena. 21 Oct 2014 Read more Location based media company Business Positioning Systems (BPS), in association with leading media agency Mindshare, have over the last 12 months built and optimised BPs digital footprint, driving consumers to the pumps, and in store. 28 Aug 2014 Read more The days of blind mobile networks cornering the SA mobile media landscape are finally over. Business Positioning Systems (BPS), co-founded by Neil Clarence and Daryl Van Arkel, are proud to announce the launch of Vicinity, a mobile advertising network that offers true proximity targeting to advertisers. 9 Apr 2014 Read more Nedbank has comissioned Google Places Optimisation specialists Business Positioning Systems (BPS) to manage the performance of its virtual footprint on Google Places. 4 Feb 2014 Read more As of end November Telmap and BPS are delighted to release that download numbers have reached the magical 1,000,000 mark! This marks a milestone in the industry leading app's lifetime. Over the last 15 months Telmap has delivered unmatchable results off a relatively small base - having delivered CTR's of over 5% and conversions of up to 45%. With Telmap coming pre-installed on Samsung devices as well as being marketed Vodacom this user base is surging strongly into the festive season when usage traditionally spikes by around 120%. 4 Dec 2013 Read more Because this festive season we're giving you 8% CTR and a 40% acquisition rate! 5 Nov 2013 Read more Telmap Navigator, the award winning navigation app is providing unrivaled advertiser results. 22 Apr 2013 Read more Location based media solutions company, Business Positioning Systems (BPS) continued to offer clients massive advertising value from various navigation solutions, when a host of brands where given "Branded Widgets" on the Telmap Navigator home screen and "Carousel" which launched on 1 July. 14 Sep 2012 Read more Leading Location Based Media solutions company, Business Positioning Systems (BPS) continued to offer clients massive advertising value from various navigation solutions, when a host of their key clients where given "Branded Widgets" on the Cell C Xplorer platform powered by Telmap. 26 Apr 2012 Read more In its ever-evolving quest for relevance, search/advertising giant Google is placing huge focus on the user's current (or future) location. Google now displays results based on search, with corresponding Google Places results (physical places where users can find their search results in the real world). 15 Mar 2012 Read more Ogilvy Interactive and mobile ad agency, 7 Different Kinds of Smoke, continued to deliver stellar results for clients; with leading petroleum company BP being the first petroleum retailer to experience first-hand how Location Based Marketing and LocationPoint Advertising in particular can boost a campaign. 8 Feb 2012 Read more Steers is one of South Africa's leading quick service restaurant brands, with a reputation for restaurant quality food, prepared quickly for consumer convenience. As convenience is a major consumer requirement when selecting a fast food option, Steers recently added a location based media element to their recent Oreo ice cream promotion. 7 Feb 2012 Read more Yes it's a bold statement, but its true. Firstly lets quickly define what Google Places is as opposed to Google Maps or Earth. Google Places is simply the name that Google has given to the location relevant part of search and comprises Maps and Earth. 27 Jun 2011 Read more Leading Location Based Media solutions company, Business Positioning Systems(BPS), hits it out the park for Spur Steak Ranches and Panarotti's Pizza Pasta in the Month of December with the restaurant group's most successful digital campaign to date. 23 May 2011 Read more During December and January 2011, Visa offered individuals the chance to win flights to any global destination by simply swiping their Visa cards at South Africa's international airports. 29 Mar 2011 Read more