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SAMRA is a non-profit professional body promoting excellence in South Africa’s data, research, and insights industry through self-regulation, knowledge-sharing, and advocacy for ethical, high-quality research practices.
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Celebrating excellence in research - Samra Annual Conference 2025 award winners announced
The Southern African Marketing Research Association (Samra) hosted its highly anticipated Annual Conference on 14 and 15 May 2025 at the vibrant 26Degrees South Hotel in Muldersdrift, Johannesburg. The two-day event was a powerful gathering of minds, where industry professionals explored innovation, human insight, and the evolving role of market research in shaping brand success. 23 May 2025 Read more

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!
The Southern African Marketing Research Association (Samra) invites businesses to become sponsors of the 2025 Samra Annual Conference, the premier gathering of research professionals, marketers, and business leaders. 26 Mar 2025 Read more

Early bird registrations are closing soon – save 10% before 30 March!
The 2025 Samra Annual Conference is set to be an unmissable event for professionals who rely on data and insights to drive business success. 25 Mar 2025 Read more

Samra Annual Conference 2025: Final call for paper submissions
Final reminder: extended deadline for Samra Annual Conference 2025 paper submissions. 7 Mar 2025 Read more