Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. 12 Nov 2024 Read more Globally, influencing has become a top career aspiration for the younger generations. According to decision intelligence researchers, Morning Consult, a whopping 57% of Gen Z would become influencers if given the opportunity. 53% of the survey respondents regard influencing as a respectable career and the majority said they would be willing to leave their current jobs if they could sustain their lifestyles as influencers. 29 Oct 2024 Read more As digital marketing grows more sophisticated, the balance between insightful tracking and protecting user privacy has become a critical challenge. With regulations tightening, agencies must embrace smarter tools to ensure they collect accurate data while respecting user privacy. Let’s explore how the Conversions API (CAPI) and Server-Side Google Tag Manager (GTM) are revolutionising tracking, particularly within Africa’s evolving privacy landscape. 25 Oct 2024 Read more Africa's gaming industry is on a trajectory of remarkable growth, driven by a young, tech-savvy population and increased access to mobile technology. With over 300 million gamers across the continent, mobile gaming leads the charge as smartphones become more affordable and internet penetration deepens. Countries like Nigeria, Kenya, and South Africa are emerging as key players, showcasing a vibrant ecosystem of developers, competitive esports, and a growing audience hungry for digital entertainment. 24 Oct 2024 Read more Information is just a click away, and SEO has become essential for companies looking to stay competitive. It has become a cornerstone for businesses aiming to thrive online. In my previous article, AI in SEO: Ushering in a New Era of Search Engine Optimisation, I explored how artificial intelligence (AI) is revolutionising SEO by offering deeper insights into user intent, optimising content, and enhancing search rankings. 17 Oct 2024 Read more Dentsu SSA has firmly established itself as a frontrunner at the Loeries 2024, the premier awards event for Africa and the Middle East. Achieving a shortlist is a noteworthy accomplishment, and winning a Loerie further affirms the team's dedication to reconnecting with the craft, stirring emotions, and forging lasting connections through compelling visual storytelling. 15 Oct 2024 Read more Are you a recent graduate or a part-time student ready to dive into the world of marketing and advertising, or know someone that is? Great news! Applications are now open for the 2025 dentsu South Africa (SA) Paid Internship Programme. 11 Oct 2024 Read more As a dentsu Performance Team lead, I’m eager to reveal how we harness the power of Google and Bing to refine our search marketing strategies. This approach isn’t just about visibility; it’s about making meaningful connections with each user and enhancing their journey from search to satisfaction. 9 Oct 2024 Read more Discover the latest insights from the world’s top marketing leaders in the newest episode of the Dentsu Wisdom Series. The Dentsu Creative CMO Survey 2024 unveils the key concerns and innovative strategies of over 950 CMOs from 14 markets. 8 Oct 2024 Read more Red Star SA, in collaboration with media partners Heed and Rook Digital, are thrilled to announce its remarkable achievements at the prestigious New Generation Social & Digital Media Awards. This recognition highlights the power of collaboration, teamwork, innovation, and creativity that drives our success. 4 Oct 2024 Read more In today’s digital age, information is at our fingertips, often in the form of a mobile device in our pockets. Consequently, SEO has become a cornerstone for businesses aiming to thrive online. However, the landscape of SEO has been undergoing a profound transformation, thanks to rapid advancements in artificial intelligence (AI). With its ability to learn, adapt, and process vast amounts of data, AI is revolutionising the way we approach SEO. 2 Oct 2024 Read more Get ready for an inspiring conversation with two powerhouse women in African media! Join Chishimba Musonda, managing director of Dentsu Zambia, and Samantha Kipury, managing director of Dentsu Kenya, as they dive deep into the representation of women in media. 27 Sep 2024 Read more “Being a speaker at one of the biggest e-commerce events in South Africa was an absolute pleasure. If you had told me that I would present a thought leadership piece in front of a crowd of 100+ marketing professionals, I would not have believed you. Fast forward a couple of years after graduating from university, and I’m speaking at one of the most prestigious e-commerce events in the country.” 25 Sep 2024 Read more Dentsu Performance, the digital powerhouse within dentsu South Africa, is celebrating its third anniversary. In just three short years, the agency has established itself as a leader in digital marketing, delivering exceptional results for clients across various industries. 9 Sep 2024 Read more IProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and innovation in Africa with its brand relaunch, introducing a new look and feel. As a leading global, full-funnel performance agency, iProspect is backed by one of the world’s largest media networks, with a deliberate quest for local relevance and intimate client service, deeply rooted in passion and performance. 5 Sep 2024 Read more Attention economics has emerged as a pivotal concept in understanding how audiences engage with advertising in today’s digital landscape. We’re thrilled to announce the release of our latest podcast episode, where we delve deep into the nuances of this compelling field. 4 Sep 2024 Read more The past year has seen a remarkable transformation in the banking sector across sub-Saharan Africa, driven by digital and technological innovations. These changes have had profound effects on the African economy, reshaping how financial services are delivered and accessed. 29 Aug 2024 Read more Red Star SA, in collaboration with partners Honest Marketing and Rook Digital, has achieved remarkable success at the prestigious IAB South Africa Bookmark Awards. The teams garnered multiple awards for their outstanding work on the Heineken Silver and Heineken 0.0 campaigns, demonstrating excellence in digital innovation and effectiveness. 27 Aug 2024 Read more In an era where brands must evolve to thrive, Dentsu is proud to announce the release of our latest global report, “The Era of the Insight to Foresight Pivot.” This insightful and compelling report outlines the critical shift brands must make to succeed in the 2030s, presenting consumers with emotive and instinctive solutions that will determine not only their brand preference but also whether a brand even crosses their radar in an AI-filtered and culturally reshaped reality. 2 Aug 2024 Read more Navigating the dynamic evolution of Africa’s finance and payments sectors demands innovative solutions that foster inclusivity and transformation. 9 Jul 2024 Read more In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries - from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. 12 Jun 2024 Read more In the ever-evolving world of influencer marketing, a harsh reality persists: a crate of toothpaste or a weekend getaway doesn’t pay the bills. Nano influencers (defined as having less than 15,000 followers) find themselves frustrated by the lack of fair compensation. As the creator economy burgeons to $27.14m by the end of the year, and $44.28m by 2029, brands and agencies must confront this issue head-on. It’s not just about morality; it’s also about good business sense. Happy influencers lead to better results. 6 Jun 2024 Read more The African automotive industry is experiencing a transformative period, marked by the rise of Chinese brands, evolving consumer preferences, and rapid technological advancements. 28 May 2024 Read more In the swiftly changing realm of digital marketing, Location-Based Marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data to target consumers with unparalleled precision. 23 May 2024 Read more The wait is over! Amazon, the global e-commerce giant, has made its grand entrance into the South African market. Dentsu South Africa stands at the forefront, armed with expertise and determination, ready to help businesses navigate this new landscape. 22 May 2024 Read more Dentsu Africa has been crowned Africa Advertising Agency Network of the Year at the 2024 Pitcher Awards, a prestigious recognition known as the “Pan-African benchmark for creative excellence”. 21 May 2024 Read more Gaming has transformed into a $168bn industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. 8 May 2024 Read more In the fast-paced realm of digital marketing, where every interaction counts and consumer engagement is paramount, the fusion of Artificial Intelligence (AI) and Machine Learning (ML) has evolved from a trend to a necessity. 30 Apr 2024 Read more iProspect South Africa proudly announces the promotion of Chantel Harrison to the position of managing director, effective June 2024. With a background in media spanning over a decade, Chantel’s journey within the industry has been nothing short of remarkable. 19 Apr 2024 Read more iProspect dentsu South Africa (SA) proudly announces its remarkable achievement at the Smarties Gala Awards Ceremony, where the company was were honoured for its exceptional contributions to modern marketing in South Africa. The event saw iProspect dentsu clinch several accolades across diverse categories. 18 Apr 2024 Read more What is content anyway? Well, other than being the most overtraded word in marketing history, it also appears to mean different things to different people most of the time. 16 Apr 2024 Read more Cannes Lions has announced its latest group for the 2024 #SeeItBeIt program, which aims to promote gender diversity in creative leadership. Michelle Marais, a senior copywriter at Dentsu Creative South Africa, is among the 19 talents chosen from 14 different markets. The program, held during the Cannes Lions International Festival of Creativity from June 17 to 21, offers a tailored four-day experience including mentorship sessions, masterclasses with industry leaders, and exclusive insights. 11 Apr 2024 Read more Amazon is set to launch in South Africa, marking a significant development for the industry. Despite the initial buzz surrounding this announcement in Q4 of 2023, there has been no further update on the launch. Nevertheless, businesses can prepare themselves to seize the opportunity as 'first movers' within their respective verticals. 10 Apr 2024 Read more In all honesty, I have always had an intellectual crush on the McKinsey reports and having eagerly poured over their latest report and absorbed it almost word for word, I want to share the following, whilst Dentsu used different words and different angles to review the markets, we are definitely on the same road in Africa, our continent of vibrant cultures, diverse landscapes, and untapped potential, is now witnessing a financial revolution driven by technology. 3 Apr 2024 Read more Dentsu Creative, proudly announces the appointment of Lebohang Luvuno as the general manager for its Johannesburg office. With an impressive career spanning 15 years in advertising, Lebohang brings a wealth of experience and a passion for brand and people growth. Throughout her career, Lebohang has cultivated invaluable expertise working with esteemed clients such as SABC, Tiger Brands, Builders, Anglo-American and Standard Bank. 2 Apr 2024 Read more In a landscape of rapid change and evolving consumer habits, the MENA region stands at the forefront of retail transformation. 23 Feb 2024 Read more The African market, characterised by its vibrancy and diversity, poses unique challenges and opportunities for brands striving for sustained success. 21 Feb 2024 Read more Following the triumph of the Creative X awards, Dentsu Creative proudly announces its dynamic collaboration with AB InBev Premium Co. (Stella and Corona) as lead creative agency for South Africa, effective 1 February 2024. 13 Feb 2024 Read more Join us in shaping the future of advertising and media at Dentsu. Proudly partnering with Red & Yellow, South Africa's premier creative school, we're revolutionising professional development. 9 Feb 2024 Read more Dentsu Creative (DC), a leading global creative agency, proudly announces its recent success in securing the Unilever OMO Future Markets category account in the sub-Saharan Africa (SSA) region, marking a significant milestone in the agency's continued growth and strategic partnerships. The collaboration with the Unilever OMO Future Market Category team reflects the culmination of an extensive and competitive selection process, where DC has been selected as the lead advertising and creative partner. 2 Feb 2024 Read more Dentsu Performance Media (DPM), Dentsu's specialised unit encompassing programmatic, search, SEO, social, and ad operations, stands as a central hub designed to optimise the potential opportunities inherent in digital media and technology. Its purpose is to align with multichannel marketing objectives by fostering the adoption of best practices in deploying pertinent digital media, experiences, insights, and technology across Dentsu SA and its affiliated media brands. 25 Jan 2024 Read more In just the last two years, the landscape of online commerce in South Africa has experienced exponential growth. The surge is attributed to the widespread ownership of mobile devices and the increased accessibility of the internet across the country. In 2023, South Africa boasted an internet penetration of 72.3%, with a substantial 43.48 million internet users (Kemp, 2023), indicating a significant digital shift. However, despite these positive figures, it's essential to recognise the substantial untapped opportunities in the online realm, with a significant portion of the population still offline. 23 Jan 2024 Read more In the face of significant economic and geopolitical challenges in 2023, dentsu Africa not only weathered the storm but seized remarkable opportunities, showcasing our agility, strategic prowess, and creative talents. Amidst the turbulence, our timely strategic visions and creative brilliance paved the way for unprecedented new business ventures, laying the foundation for sustained market growth in 2024. 12 Dec 2023 Read more Drawing on the collective research and insights of strategists, futurists and innovators from across its global network, Dentsu Creative’s 2024 Trends Report explores the power of hope in a volatile world. At a time where the future has perhaps never felt so uncertain, “The Futures Less Traveled’ urges brands and business to seize the moment to design, innovate and strive for the future they want to see. 8 Dec 2023 Read more Authentic brand storytelling... Authentic content... 5 Dec 2023 Read more Dentsu started as a collection of entrepreneurs that envisioned a different type of agency. Diversity was critical and accountability was key. We wanted people and the leadership to have a real sense of ownership in the business, the work produced and the people it attracted. 1 Dec 2023 Read more Dentsu (brand: dentsu; head office: Dentsu Group Inc.; Location: Tokyo; representative: president and CEO Hiroshi Igarashi) today announced the appointment of André Andrade as CEO, dentsu EMEA overseeing the integrated growth strategy and business execution for dentsu within the Europe, Middle East & Africa (EMEA) region. Andrade joins the community of Regional CEOs overseen by Giulio Malegori, recently appointed Group Chief Operating Officer, Dentsu Group Inc. 26 Oct 2023 Read more Dentsu is calling for aspiring creators who see themselves as South Africa's brightest, newest stars as it launches the Dentsu School of Influence. 19 Oct 2023 Read more Today, dentsu releases its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights 10 key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world. 6 Oct 2023 Read more Dentsu Africa proudly welcomes a seasoned financial expert to their ranks, Wenbo Zheng, who will steer their fiscal strategies to new horizons as their newly appointed regional financial controller. 22 Sep 2023 Read more AI in the workplace isn't just a buzzword; it's the secret sauce for maximising business potential. Whether it's streamlining processes, personalising customer experiences, or predicting market trends, AI is a driving force. 20 Sep 2023 Read more Carat South Africa celebrates a night of outstanding performance at the 2023 Most Awards, proudly securing the prestigious title of Media Agency of The Year for Carat Johannesburg, first place for Full-Service Media Agency for Carat Johannesburg and second place for Media Agency Lamb for Carat Cape Town. 18 Sep 2023 Read more In the world of advertising and marketing, blending comedy with business isn't just a funny idea - it's a powerful way for capturing audiences' attention. 28 Aug 2023 Read more The horizon of Africa's financial domain stands poised for an extraordinary metamorphosis, holding tantalizing prospects. A tapestry woven with digital banking, inclusive finance, AI-driven insurance, and blockchain innovations are set to redefine the landscape of the industry. The synergy of technology is erasing barriers, democratising financial services through mobile payment platforms and Central Bank Digital Currencies (CBDCs), thereby nurturing an ethos of inclusivity. 16 Aug 2023 Read more Dentsu Mozambique and Create, two agencies under the same roof, joined forces at Eduardo Mondlane University in Maputo. Their goal? To engage and motivate final-year students specialising in Marketing & Public Relations and Journalism. 16 Aug 2023 Read more Dentsu Creative Africa celebrates remarkable success at this year's IAB South Africa Bookmark Awards. The award-winning creative agency brought home 11 prestigious awards, which included two golds, three silvers, two bronzes and four silver craft awards for the exceptional work on the #ReclaimYourDNA campaign, created for AB InBev's Trophy Stout. 2 Aug 2023 Read more Dentsu has taken the campaign performance delivery and optimisation landscape by storm with its groundbreaking digital adtech innovation, NightVision. Over the past few weeks, NightVision has undergone significant enhancements, accelerating its scale and optimisation capabilities as numerous campaigns go live during load shedding. 18 Jul 2023 Read more Zibusiso Nkomo, strategic account director at iProspect (dentsu), and Lebogang Kgothadi, Music & Brand Partnership strategist, have their fingers on the pulse of Amapiano, the genre that has taken the world by storm since its emergence in South Africa in 2012. As marketers, advertisers, and creatives, we can't help but be captivated by its infectious beats and cross-cultural appeal. 14 Jul 2023 Read more Following the announcement of Ruschda Ismail taking over the reins from Bevis Hoets as chief financial officer (CFO) for Dentsu Africa, Dentsu South Africa (SA) is pleased to announce the promotion of Naazema Rawoot as CFO for the market. 12 Jul 2023 Read more Dentsu is celebrating a new era as they bid farewell to Bevis Hoets who has been the chief financial officer (CFO) for Dentsu Africa for over 10 years. During his time at Dentsu, Hoets has made significant contributions both locally and across the African region. 3 Jul 2023 Read more Dentsu once again infused the spirit of creativity into this year's Cannes Lions, embracing the festival's 70th anniversary with an invigorating blend of youthful enthusiasm and renewed passion. The vibrant atmosphere was complemented by Dentsu's captivating panel discussions, where the theme of creativity took centre stage. 29 Jun 2023 Read more Dentsu Africa is delighted to announce the appointment of Nkanyezi Masango as chief creative officer (CCO) for dentsu creative effective from 1 August 2023. 27 Jun 2023 Read more Dentsu Africa is delighted to have won gold at the global Dentsu Northstar Awards for the SupersuitsXdentsu Academy. The global awards are hosted annually to celebrate the best work from the past year that pushes the boundary to the never before. With an impressive participation of over 600 entries spanning 64 markets and regions, the recognition awarded to Dentsu Africa is a testament to the dedication in pushing the limits and delivering outstanding results. 15 Jun 2023 Read more Dentsu is thrilled to introduce Lana Marais as our new group operations director for dentsu SSA, effective 1 June. With our remarkable growth across 12 African countries over the past decade, we have set our sights on doubling our business by 2030. To achieve this audacious goal, we are embracing a fresh approach to work, investing in our talented workforce, and forming strategic partnerships with the right clients. 5 Jun 2023 Read more Dentsu Africa have once again pulled out all the stops at the 6th edition of the much-anticipated Pitcher Awards, walking away with 32 awards this past Saturday, 20 May 2023. These annual awards are an opportunity to acknowledge and celebrate African creativity at its best, showcasing the likes of print, film, audio, outdoor, PR, entertainment, digital and creative media that have been created, released, or implemented on African soil. 22 May 2023 Read more Dentsu is proud to announce the launch of our ground-breaking new adtech solution, NightVision, which is set to revolutionise the advertising industry in South Africa. As load shedding continues to cause massive disruptions to South African lives and businesses, we at Dentsu realised that immediate action was necessary. 11 May 2023 Read more While ChatGPT is a new technology, the debate of artificial intelligence versus human intelligence has been a longstanding one in the field of cognitive science. However, in today's world, with the exponential growth of technology and the increasing integration of AI into our daily lives, the debate has taken on new dimensions and become more pressing. 9 May 2023 Read more One of the largest challenges for banks, financial institutions and FinTech companies is the need to stay relevant. To do so, we need to bring back the trust, give customers access to financial vehicles they never had access to before utilising this blockchain technology and look at what we can do for our clients with this emerging technology. 8 May 2023 Read more OOH Marketplace was launched into the market 30 days ago by Dentsu. This signalling a true transformation commitment by Dentsu to push 30% of all their overall out of home spend through the platform, specifically to uplift and empower small Black-owned media businesses. 2 May 2023 Read more Dentsu South Africa (SA) is proud to announce the election of Candice Theron, Media director at Carat, Cape Town and Saskia Daniels, BBBEE Specialist and Learning & Development manager at Dentsu SA to the IAB SA Education Council. 24 Apr 2023 Read more Ask yourself this....as a marketer, brand specialist, content creator are you able to track in real-time how your campaign and concepts are landing and sitting with your consumers? Impossible I hear you say, but you would be mistaken. Now with Zeitgeist by Dentsu data, you can. 19 Apr 2023 Read more In recent years, the worlds of advertising, branding, and entertainment have collided in exciting new ways, with the rise of influencer marketing and the growing importance of cultural trends. At the forefront of this creative space is Dentsu, leading the way in integrating advertising, branding, and entertainment to create campaigns that resonate with consumers and drive real results for their clients. 5 Apr 2023 Read more Dentsu Tanzania is set to intensify and ramp up their efforts to further enhance its digital and media capabilities by investing in talent and mentorship. The company recently announced the appointment of Ezra Munene Ndolo as integrated client director, who will play a fundamental role in driving growth and success for the company. 4 Apr 2023 Read more We are so proud to announce that Dentsu Creative and TFG Media have significantly grown TFG Media's readership base in Q4 2022 with year-over-year (YOY) growth percentages ranging from 2.9% to a whopping 38%. 7 Mar 2023 Read more Dentsu Africa CEO, Dawn Rowlands recently announced a bold move to invest 30% in Black-owned out of home media, signalling the company's commitment to growing the OOH media sector. The investment is specifically targeted at small and medium-sized Black-owned OOH media owners. 2 Mar 2023 Read more Discovering the real people behind the data is what makes Dentsu's approach unique. We use a combination of our own proprietary, quantitative, qualitative, and real-time data sources to derive real insight about real people. 9 Feb 2023 Read more In response to the challenging economic outlook over the next three years, dentsu has launched the Dentsu Procurement Academy (DPA) for procurement leaders and teams who deal with communication, content, media, digital, sponsorship, martech, and creative agencies. The academy aims to maximise investment value by sharing valuable insights, information, and best practices in procurement within the industry. 8 Feb 2023 Read more Right now, can you really investigate and pinpoint in real time how concepts, authors and keywords really connect? Well, Zeitgeist can! Dentsu Data will be launching this innovative, industry-leading data game-changer in February 2023. 26 Jan 2023 Read more As we begin 2023, we are delighted to announce that not only did we close off 2022 being ranked the number one network and Carat number one media agency in SA, for business maintained and gained, we announce the following three key promotions within Dentsu, within the digital and content marketing teams, further bolstering Dentsu Creative's capabilities and excellent heritage in this space. 17 Jan 2023 Read more As we move into 2023, I cannot help but notice how the conversation around technology has started to swing. There are several posts poking fun at tech-based concepts and theories that have been introduced over the last while - elements that we at first seemed rather excited about. 16 Jan 2023 Read more So here we sit as a country in load shedding level 6, possibly even 7, and the CEO of Eskom has resigned! 19 Dec 2022 Read more Dentsu Performance Media (DPM) was launched in August 2021, as a specialised unit with the service delivery arm of dentsu SA. 12 Dec 2022 Read more We design for people. At the heart of this lies our proprietary tool, Consumer Connection System (CCS). It is through CCS that we place real people at the center of our decision making. 6 Dec 2022 Read more We are delighted to announce that not only are we closing the year off with being ranked the number one network and Carat number one Media Agency in SA, for business maintained and gained, we also have several fantastic key promotions to announce. 30 Nov 2022 Read more Coming straight off an incredible week of industry accolades, as we ranked number one network in SA, and Carat, ranking as the number one media agency in SA, for business retained and gained, we announce that Roxana Ravjee, will be stepping into the Dentsu SA CEO role. 22 Nov 2022 Read more It has just been announced by COMvergence through the release of their global report for Q1-Q3 2022 that dentsu is ranked as the number one Network in South Africa, and Carat as the number one Media Agency in South Africa for business retained and new business gained for this period. 17 Nov 2022 Read more Dentsu Creative, formerly known as John Brown Media, with client Old Mutual have just walked off with global accolades for Best Global Integrated Content Campaign of the Year, at the annual Global Content Awards, held virtually on 10 November 2022. 14 Nov 2022 Read more The economic landscape alongside consumers' approach to content, commerce and community sets the tone for 10 key media trends in 2023. 9 Nov 2022 Read more We are delighted to announce that Astrid Staegemann has been promoted to media director for iProspect South Africa... 8 Nov 2022 Read more The personal touch and interpersonal relationships are most often the deciding factors when it comes to committing to a long-term B2B business partner. 26 Oct 2022 Read more The newly formed Dentsu Creative South Africa (SA), which includes content marketing agency John Brown Media South Africa (JBSA), is delighted to announce The Foschini Group (TFG) Media division account win effective October 2022. 19 Oct 2022 Read more A global network harnessing the power of modern creativity to transform brands and businesses worldwide. 17 Oct 2022 Read more 17 signifies self-discipline, compassion, responsibility, awareness, and wisdom, and depicts perfectly how the dentsu brands work with our clients and their brands across sub-Saharan Africa. 17 is also the number of finalists we attained at this year's Loeries. 11 Oct 2022 Read more In 2021, dentsu South Africa (SA) launched dentsu Performance Media (DPM), a specialised unit within the service delivery arm of dentsu SA. 6 Oct 2022 Read more An enjoyable part of dentsu's evolution is witnessing our talent grow with us. We are incredibly excited to see Lana Marais, former new business and client director, strive in her new role as regional director, Emerging Markets for dentsu Africa. 22 Sep 2022 Read more Dentsu Zambia is excited to announce the appointment of Chishimba Musonda as media director effective 19 September 2022. 22 Sep 2022 Read more Recognised for making positive 'waves' in the Industry, dentsu South Africa (SA) celebrates Clare Trafankowska, managing director of iProspect SA for being awarded the highly regarded 'Media Agency Rising Star' at the prestigious Most Awards 2022. 19 Sep 2022 Read more Health is number 3 of 17 Sustainable Development Goals (SDGs), however when it comes to driving change and influence on the scale needed to achieve all of these ambitious goals, we need to mobilise key power pillars: government, corporates, NGOs and people. 1 Jul 2022 Read more Today, global changemakers including David Beckham, Pierre Aubameyang, Yemi Alade, Eliud Kipchoge, and Chimamanda Ngozi Adichie come together with youth voices from across the globe to demand urgent action to end malaria, as they deliver the Zero malaria starts with me - Draw the line against malaria campaign petition to world leaders at the Kigali Summit on Malaria and Neglected Tropical Diseases in Kigali, Rwanda. 28 Jun 2022 Read more Carat South Africa has hit the ground running a mere month after winning the PEP business. The account was won following a multi-agency pitch over the last three months and includes digital and traditional media strategy, planning and buying with a dedicated team based at the Cape Town office. 27 Jun 2022 Read more iProspect, a dentsu company, unveils its latest thinking in this year's Future Focus 2022 report, which brings a new perspective on how media intersects with society and societal trends. Within its 60-plus pages, marketers are invited to explore the new intersections of media through three mega trends: The Next Normal, Empathy and Responsibility, and Personal Privacy. 2 Jun 2022 Read more Dentsu Africa is thrilled to have won 51 awards at the prestigious Pitcher Awards which took place over the weekend. It is an annual awards programme, which is centred around promoting African creativity in the marketing, advertising, media, PR, digital and the entertainment sector. 26 May 2022 Read more iProspect, a dentsu company, has been awarded AB InBev's media strategy, planning and buying mandate across the African continent. 14 Apr 2022 Read more Calling all graduates and part-time students! Applications are open for the 2022 dentsu South Africa (SA) paid Internship Programme. 8 Apr 2022 Read more iProspect South Africa is proud to announce three wins at the annual iProspect Awards. The awards celebrate the incredible work produced within the iProspect network - globally. 9 Mar 2022 Read more Following the recent announcement regarding Lynda Fiebiger's appointment as managing director of FoxP2 South Africa (SA), two additional key leadership appointments have been made for dentsu SA's award-winning creative agency. 22 Feb 2022 Read more John Brown Media South Africa (JBSA) is thrilled to have scored a hat trick at The Content Council's prestigious Pearl Awards in New York. The 2021 winners were announced in an online ceremony held on Friday 10 December. 20 Dec 2021 Read more Carat Ghana, a Dentsu company, has grabbed gold and silver at the 15th Gong Gong Awards by the Advertising Association of Ghana (AAG) held at the Alisa Swiss Spirits Hotel in Accra. 15 Dec 2021 Read more New global research* released today shows, in the next 12 months, 59% of consumers worldwide intend to start boycotting brands who don't take action on climate change. There is also almost unanimous support for companies to not only do the right thing for the planet, but also to 'show by example'. 91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly - in everything they do. 10 Dec 2021 Read more The 2021 Ad Focus African Impact Award was awarded to Dentsu Africa recently for their measurable impact on the marketplace. 9 Dec 2021 Read more iProspect, a dentsu company, today announced it has been named global media partner for all Kering brands. The pitch involved iProspect teams from around the world, including South Africa, who will now pick up the Kering work in the market following the global win. 30 Nov 2021 Read more Lani Carstens, group managing director for John Brown Media South Africa (JBSA), has been appointed by dentsu International as the first global head of its content and production solution, Content Symphony. 29 Nov 2021 Read more Post-pandemic behaviours, corporate social morality and personalised priorities ?collide with new tech innovation to create the media trends marketers must navigate in 2022. 19 Nov 2021 Read more Global leading content agency John Brown Media (JBSA) scooped nine awards at the 2021 SA Publication Forum Awards - including Best External Magazine for Old Mutual Corporate Nine Yards and Best Newspaper/Newsletter for Pick n Pay Shelf Talk. 18 Nov 2021 Read more The advertising giant calls for corporates to set deep decarbonisation targets in response to IPCC 'Code Red for Humanity' 29 Oct 2021 Read more This October, 14 local female entrepreneurs became the second cohort in South Africa to graduate from dentsu's global mentorship programme - Female Foundry. The business growth programme was established to bridge the gap in gender parity - especially in emerging markets. 29 Oct 2021 Read more The agency-client model is continually evolving, but the past 18 months have shifted the dial, says Emma Odendaal, digital director for John Brown Media. 25 Oct 2021 Read more FoxP2 is proud to announce another Gold win for their #16DaysofLight campaign for 1st for Women at the 2021 inaugural Effie Awards South Africa. 20 Oct 2021 Read more Dentsu South Africa (SA) is pleased to announce that Anne Van Rensburg has been promoted to head of insights and research for the South African market. 1 Oct 2021 Read more FoxP2's #16DaysofLight campaign against gender-based violence has been named as one of only 38 finalists in the inaugural edition of the Effie Awards South Africa. 1 Sep 2021 Read more If ideas are the currency of the 21st century, who is buying into all these new points of view? When it's done right, with a clearly defined strategy, innovating thinking worth sharing will find willing customers, says Samantha Page, group editor: health for John Brown Media. 26 Aug 2021 Read more In mid-2020, I met a man in my neighbourhood named Gilbert Munga, a second-year student studying a bachelor of performing arts at the University of Dar es Salaam. We had a few informal interactions and then one day he asked if there were any opportunities for him at my place of work. I got to know him and found out, he was not only a student but a Comedian, event host and MC. I attended a few of his shows and found myself being absorbed into his world of stand up and performance. It was during this time, that I was introduced to Tanzanian stand-up comedy and a whole community of young creatives who are graduating, not knowing where to go next. 26 Aug 2021 Read more Following the announcement that applications were open for the paid dentsu SA (South Africa) internship programme in May 2021, dentsu SA is proud to announce a total of 19 interns have joined the team in July and August 2021. The internship opportunities span across all media specialisations as well as finance, HR and IT. 11 Aug 2021 Read more Dentsu International announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network's holistic creative agenda and its portfolio of creative agencies worldwide. 20 Jul 2021 Read more The third edition in the Dentsu Wisdom Series titled Finance, banking and insurance like never before has officially launched. To navigate a storm, you need a compass. That is why Dentsu Africa developed a series of clear, actionable reports that help brands adapt to life in the new normal. 16 Jul 2021 Read more The ramifications and knock-on effect of 2020 and the Covid-19 pandemic are huge for OOH, says Dee Cindi, OOH business unit director at Redstar. 14 Jul 2021 Read more For years now, Google Ads (Google AdWords) has been at the forefront of digital advertising. A continuously evolving ad serving technology platform - which has been responsible for the growth of many businesses. However, only those who have fully embraced it and the larger digital ecosystem. In this article, I'll cover why Google Ads has become such a powerhouse for almost any business to reach their ideal customers whilst measuring and tracking campaign performance. Whether it be leads or sales, there is no doubt that Google Ads has mastered the approach of growing businesses. 9 Jul 2021 Read more Do our marketers of both present and future feel as if the actions and foundations set by those of the past have been the sole driving force behind marketing's undervalued perceptions within the business ecosystem? Asks Glen Attwell, media account manager at Vizeum South Africa 8 Jul 2021 Read more Following the announcement of the integration between iProspect (iP) and Vizeum on a global and local level as well as the launch of the new iProspect, Clare Trafankowska-Neal has been appointed to lead both the iP and Vizeum SA teams in the development of the future focused, highly distinctive end-to-end media performance agency. 7 Jul 2021 Read more As part of Dentsu International's accelerated transformation programme (ATP), Dentsu International and Dentsu South Africa have taken the decision to integrate the Posterscope brand into Amplifi and its media brands (Carat, Vizeum and iProspect). 21 Jun 2021 Read more Dentsu South Africa (SA) has today announced the launch of the second edition of Female Foundry, an initiative to support local female entrepreneurs. Founder applications are open now until 30 June. 14 Jun 2021 Read more FoxP2's '16 Days of Light' campaign for 1st for Women has been shortlisted for a Glass Lion for Change, an award bestowed by judges at the Cannes International Festival of Creativity to recognise work that implicitly or explicitly addresses issues of gender inequality or prejudice. 10 Jun 2021 Read more In a positive step forward for transformation in the South African advertising industry, FoxP2 has increased its recognised Black ownership from 45% to 51% through an investment in the agency by the Vumela Fund, established by FNB Business and Edge Growth. 8 Jun 2021 Read more An outstanding performance for Dentsu Africa at the 2021 Pitcher Awards. As a region, Dentsu won a total of 22 awards; walking away with three Golds, six Silvers, five Bronze and eight shortlists. 25 May 2021 Read more Dentsu South Africa (SA) is proud to announce that Tanya Schreuder, group managing director for the Dentsu SA media brands, has been selected as part of the Media Lions shortlist jury for Cannes Lions 2021. 20 May 2021 Read more The agency celebrated 25 years since its establishment, on the 7 May, with continual reinvention, change, transformation in its DNA and a lot of firsts. 17 May 2021 Read more Calling all graduates, applications are now open for the 2021 Dentsu SA Paid Internship Programme. 17 May 2021 Read more The second edition in the Dentsu wisdom series titled Consumer packaged goods like never before has officially launched. The content in the latest report includes analysis from 19 experts, including clients and an array of Dentsu specialists from across multiple disciplines who share their wisdom. 7 May 2021 Read more Dentsu has a history of creating impact on the African continent. Over the last 10 years at Dentsu, we have grown from 40 to 1,500 people regionally as well as expanding our regional footprint into 10 market startups resulting in over 33 affiliate local partners on the African continent. Our diverse team brings broader ideas and new perspectives. We endorse an inclusive culture and celebrate diversity through pioneering programmes aimed at investing in people and making a meaningful impact in society. 3 May 2021 Read more FoxP2 continues to live up to its number-one ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the 2020/2021 Marketing Achievement Awards, including a first place in the Excellence in Brand Positioning category for FNB. 26 Apr 2021 Read more Clare Trafankowska-Neal, managing director of iProspect South Africa, shares a professional collection of invaluable lessons, spanning more than a decade of experience and a decade to learn. 22 Apr 2021 Read more - Consumer, media and brand insights revealed alongside new industry research and guidance
- Two in five marketers still think the path to purchase is linear, despite the rise of digital
- One in four marketers consider expanding commerce capabilities as their big challenge for 2021
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15 Apr 2021 Read moreFoxP2 has brought Sello Leshope, an industry veteran with many years of strategy development and business management experience as well as Loerie and Apex Awards wins to his name for both copywriting and strategy, into its fold as strategic planning director effective from 1 April. 8 Apr 2021 Read more Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities and a brand-new identity 19 Mar 2021 Read more FoxP2, which recently ranked as South Africa's most creative medium-sized agency on the Loeries Official Rankings 2020 for the second year running, shone at another of the continent's prestigious celebrations of African talent - the 2020 Creative Circle Ads of the Year. 17 Mar 2021 Read more Dentsu Africa is proud to launch the dentsu wisdom series. Our ambition is to harness the talent of our African experts across our owned markets, capturing their perspectives and vast category knowledge, accompanied by the voices and opinions of external authorities, clients, authors, and academics. 12 Mar 2021 Read more - Powerful multi-platform collaboration of Dentsu agencies in Africa, Europe and the US asks young people from across the African continent and globally to 'Draw The Line Against Malaria' and call on leaders to end malaria in a generation.
- Campaign creative and strategy led by Isobar Amsterdam.
- Digital platform showcases a fresh new universal visual language made up of lines, symbols and patterns, called 'Muundo', for a digitally connected generation.
- The 'Draw The Line Against Malaria' campaign is part of Dentsu's $5m pro bono partnership with Malaria No More UK and commitment to the UN Sustainable Development Goals
- The World Health Organisation (WHO) has warned that disruption to malaria diagnosis and treatment could lead to thousands of additional deaths across the African continent.
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2 Mar 2021 Read moreAfter a tough year, such as 2020, in which the national market surpassed several social and economic challenges, Create Mozambique was the most awarded advertising agency in Mozambique. 26 Feb 2021 Read more In many ways 2020 was a year of firsts, however, as we move into 2021, the overarching theme is that this will be the year of 'assimilation'. As people we will settle into a balance of pre- and post- pandemic behaviours and attitudes, and as brands we will need to operate with continued empathy and alertness. 25 Feb 2021 Read more Emeka Okeke, group CEO, Media Fuse, Dentsu Nigeria, believes the best approach to 2021 is combining old and new, known and unknown and settling on a hybrid model for success. 23 Feb 2021 Read more While the world lamented 2020's unprecedented disruptions, Christopher Madison, chief executive officer of Dentsu Kenya, says it could be just what your business needs. 18 Feb 2021 Read more Sikota Suuya Bones, media director at Dentsu Zambia, believes consumers and clients in his market are going to adapt to, adopt and combine new and old media to ride the wave of change. 15 Feb 2021 Read more Andrew Ackah, CEO of dentsu Ghana, is ready to aggressively pursue new business opportunities and draw inspiration from his team as they approach uncertain times. 9 Feb 2021 Read more For the second year in a row, FoxP2 has been ranked as South Africa's most creative agency on the medium-sized agency list, according to the Loeries Official Rankings 2020. 9 Feb 2021 Read more 2020 didn't go quite as expected, but we are ready to approach the new year with the learnings from the year that was, says Koo Govender, CEO of Dentsu South Africa. 4 Feb 2021 Read more As we enter 2021, Dentsu International has undertaken a business transformation designed to drive simplification and efficiencies in the way we service our key clients, making it easier for our clients and teams to navigate. Globally, this will lead to the rationalisation of the number of brands we have to a much slimmed down six. 1 Feb 2021 Read more Track-and-trace applications are being rolled out around the world to contain the spread of Covid-19, but how much privacy will we have to sacrifice in the fight to stay alive? Jason Kpodo-Tay, digital campaign manager at iProspect, Ghana, asks... 21 Dec 2020 Read more While it goes without saying that the global pandemic dominated search, we asked Freddy Hornsby, senior performance account manager, and Marco Martin, SEO account executive, both from iProspect South Africa, what else piqued the search interests of people across SSA in 2020. 18 Dec 2020 Read more Acknowledging and awarding those whose integrated marketing campaigns deliver exceptional results, the 2020 Assegai Awards took place in Johannesburg with Dentsu and their agency brands taking home four Golds, one Bronze and a number of Leader awards across multiple categories. 8 Dec 2020 Read more This year, the Loeries Creative Week was held virtually in a five-day online awards ceremony with creative agency, FoxP2 South Africa shortlisted 50 times across multiple categories. 24 Nov 2020 Read more Committed to improving and promoting corporate publications in South Africa, the 2020 SA Publication Forum Awards ceremony was held virtually on Wednesday, 11 November 2020. 16 Nov 2020 Read more Shopping is bound to look different this year, but will stores be pushing for online sales to avoid endless queues, or will retailers tailor the in-store experience to reflect the times? We asked experts from the dentsu SSA network to weigh in. 4 Nov 2020 Read more Most people forget complicated statistics and facts, but they almost always remember a well-told story. Justin Gomes, creative founding partner, FoxP2, traces story's humble roots.
'The year was 2020. A plague swept across the land, forcing people into isolation. Paralysed by uncertainty and fear, the machine that was the global economy spluttered to a halt...' 14 Oct 2020 Read more On 25 September 2020, Dentsu Aegis Network (DAN) South Africa and its network agencies celebrated a night of success at the 2020 New Gen Awards during a live virtual awards ceremony. 5 Oct 2020 Read more Dentsu Group Inc. has announces that its international business Dentsu Aegis Network will now operate under the dentsu brand. 2 Oct 2020 Read more Dentsu Aegis Network (DAN) has announced the launch of the Dentsu Aegis Network Bursary Scheme. Currently, students can apply for funding assistance for the remaining 2020 academic year as well as submit their application for 2021. 1 Oct 2020 Read more Before the widespread adoption of digital media, brand safety was a seldomly, if ever, used term. Since then, it has become one of the most concerning elements of media, shifting in the last few years from a word often bundled with other digital best practice terms, to a widespread issue that is not as easily solved through 'approved list' optimisations as marketers confidently thought it might be. 3 Sep 2020 Read more Now that Lockdown Level 2 is well underway in South Africa, with the boozers getting back to boozing and the smokers getting back to not having to buy 'there's only a small amount of arsenic in it, honest' smokes, as agency folk we've had the opportunity to experience a long period of working from home - a concept previously relegated to freelancers and those who work with remote/overseas companies and thought to be impossible on an agency-wide scale. 1 Sep 2020 Read more Celebrating the most liked banking and restaurant ads in the country, FoxP2 continues to win over their most important critic, the South African audience with two ads in the top 20 best liked ads for 2019. 26 Aug 2020 Read more Isobar Nigeria cemented their position as an industry leader by scooping 8 awards at the prestigious Pitcher Awards. They have once again proven their ranking amongst the top creative agencies in Nigeria and have been recognised for their creative excellence. 31 Jul 2020 Read more iProspect celebrated the 25th anniversary of the humble web cookie with a whitepaper (Source: iProspect US) that looks at the evolution of the essential web tool over its history and assesses its (some might say) precarious future. 28 Jul 2020 Read more - A survey by global communications company Dentsu Aegis Network shows that Gen-Z are taking steps to reduce their online profiles as concerns over data use and well-being take hold
- A fifth of 18-24 year-olds have deactivated their social media accounts in the past year, while a third are limiting time on their phones
- There is optimism for the future - two-thirds (62%) believe tech will help solve society's biggest challenges and 72% believe brands will need to demonstrate how their use of tech benefits society
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24 Jul 2020 Read moreNo better way to showcase award-winning talent than walking away with three awards in one night. This is what Vizeum Nigeria and Budweiser, alongside Dentsu Network brand agencies Isobar, iProspect and The Story Lab, did at the recent Pitcher Awards held in Lagos. 23 Jul 2020 Read more - Survey of 32,000 people across 22 markets by Dentsu Aegis Network reveals more positive interaction with technology than ever before
- People in emerging markets are leading the way, especially in terms of using technology to upskill and monitor their health during lockdown
- Beyond the crisis, two-thirds expect brands to ensure their use of technology benefits society as a whole-a similar proportion believe all brands must develop products and services that support well-being
- There are still concerns over longer term negative impacts of tech: over half (57%) of people worldwide believe the pace of tech change is too fast and that it is encouraging inequalities across the globe
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10 Jul 2020 Read moreOn 22 June 2020, the annual Dentsu Aegis Network (DAN) Global Innovation Award winners were announced at the live Innovation Awards ceremony. 1 Jul 2020 Read more In South Africa, one of the industries hit hardest by the Covid-19 pandemic has undoubtedly been the food and beverage industry. 30 Jun 2020 Read more Marketers are taking note of consumer behaviour and predicting what the next normal could look like, says Kelly Moses, DAN SSA Regional Communications Manager 22 Jun 2020 Read more Human behaviour naturally impacts sales. But what happens when the way consumers usually behave is completely disrupted by a global pandemic? Candice Theron, account director at Carat, has some ideas. 18 Jun 2020 Read more Unprecedented times require marketers and brands to make difficult decisions and to plan with caution yet act with speed. How can we walk the tightrope of money-making and genuine empathy in this maelstrom, asks Emma Odendaal, Digital Director at John Brown South Africa. 17 Jun 2020 Read more The entertainment industry has been leading the way in a gender-fluid society, but challenging gender norms is not just another box to be ticked, says Jeremy Bouwer, brand consultant and executive coach. 9 Jun 2020 Read more When Google South Africa hatched a plan to give people in disadvantaged areas access to free internet hotspots, Calvin Van Rensburg, head of programmatic trading at Amnet South Africa, and Nivasha Pillay, digital account director at Vizeum, combined their talents to make it happen. 9 Jun 2020 Read more When 5G lands in Africa, it will change everything. Damilola Abodunrin, Business Head of iProspect Nigeria, explains this new reality. 5 Jun 2020 Read more The Covid-19 pandemic has created a monumental shift across all industries in South Africa, but within the media and specifically the out of home industry, we have seen significant disruption. 2 Jun 2020 Read more Isolated, but not alone. Locked down, but still thinking outside the box. Covid-19 is a complicated challenge, but a few DAN SSA staff members shared their inspiring ideas on how to stay positive. 14 May 2020 Read more Disclaimer: The future of media is by no means, 'virtual'. 13 May 2020 Read more By now we are all seeing, feeling and living the impact of Covid-19 and the lockdown. Looking back, I still struggle to believe that everything that has happened and is happening, is the reality. 12 May 2020 Read more Fresh Living: Braille Issue allows the visually impaired the ability to consume the delicious content we serve up every month, says Fresh Living editor Justine Drake. 11 May 2020 Read more Influencers are increasingly affecting the purchasing decisions of consumers, but are they more than just marketing tools and will they hold as much influence post-Covid-19? Nikho Rudah and Ashleigh Sayle, account executives at Vizeum, weigh in. 8 May 2020 Read more You will not find one marketing handbook that has a plug and play solution for what the communication and marketing industry is currently experiencing. Globally, it is a challenging time requiring strong marketers to lead their company's communication and customer experience strategies in the right direction. 5 May 2020 Read more SaSalutes, an initiative driven by Mediclinic and the Dentsu Aegis Network, is a platform created for the public to share their thank you's with all South Africa's healthcare teams on the frontline every night. 24 Apr 2020 Read more The Covid-19 pandemic has forced business leaders to respond to change quickly and effectively, and adapt current models to accommodate the new normal. Graham Deneys, strategy director at Carat South Africa, says change is here to stay and we better get used to it - fast. 22 Apr 2020 Read more To cover all bases, before getting started, we are living in the most unusual of times. The unthinkable and unimaginable is happening all around us daily, with a constantly changing media and consumer landscape. 21 Apr 2020 Read more Sitting beside the main road in Penrith, England is the little noticed and unloved Plague Stone. The story it tells is as fascinating as it is sad. In 1597 the Plague struck in Penrith. 20 Apr 2020 Read more The culture of validation is real, and it's fuelled by accumulating 'likes'. But how does a thumbs up translate into ROI? Charlotte Fafa MacAuley, digital campaign manager at DAN Ghana, shares her thoughts on the real measure of consumer behaviour. 16 Apr 2020 Read more There are great managers and leaders in every organisation. These are the people who value their employees, appreciate their efforts and celebrate their contribution to the business, but how would you approach a day in the office if your boss was just the opposite? Jessica Sichone, senior media buyer and strategist at DAN Zambia, identifies three boss personalities that might need an intervention. 16 Apr 2020 Read more Preparing sumptuous meals for your family during lockdown can be quite a challenge. The solution? Follow #justcookathomesa, Justine Drake's new Monday-to-Friday video series on how to make the most of the lockdown with inspiring tips on how to prepare simple, healthy, affordable dishes using all your pantry staples as well as an array of everyday fruit and veg. 14 Apr 2020 Read more Dentsu Data Labs (DDL) sub-Saharan Africa (SSA), a specialist division within Dentsu Aegis Network SSA, is taking the lead in data intelligence and consultancy by launching a Covid-19 Intelligence Centre to assist brands in their communication planning and decision-making during the Covid-19 crisis. 9 Apr 2020 Read more Leadership is big business these days with seminars, self-help books and life coaches selling lofty ideas about how to harness the power to lead, but Samantha Page, group editor of health at John Brown Media, and former editor of O, The Oprah Magazine South Africa, says Oprah Winfrey's leadership lessons came in the simplest packaging. 9 Apr 2020 Read more Unlocking the value of information can be a challenge, says Jaco Lintvelt, managing director of Dentsu Data Labs. But developing a sound data strategy can help businesses access that value. 8 Apr 2020 Read more Get used to those updates, says Mia Lukic-Dagnin, senior ad operations account manager at Dentsu Aegis Network SA and SSA. When it comes to Google, change is constant, but there's method in the madness. 31 Mar 2020 Read more Since late December 2019, when the first case of coronavirus was reported to the World Health Organisation (WHO), the virus has been spreading across the world at an unprecedented speed. Dawn Rowlands, CEO of DAN SSA, discusses its impact and action. 20 Mar 2020 Read more If the only constant is change, how can you stay relevant? Erica Hannath, Chief Talent Development Officer at DAN SSA, makes a strong case for learning to keep learning. 18 Mar 2020 Read more Dentsu Aegis Network sub-Saharan Africa has launched Dentsu Data Labs - this specialist division will lead the way in data intelligence and consultancy, marketing technology and audience insights. 17 Mar 2020 Read more Vizeum Kenya's new social business arm, servicing NGOs and SMEs, is piloting ways in which media can be used as a catalyst for change. Managing Director Roxanne Boyes says that the response from clients and colleagues has been overwhelmingly positive, which is a promising start to something bigger. 16 Mar 2020 Read more Distracted, demanding content munchers want enhanced experiences and seamless navigation. Shaneel Singh, Chief Strategy Officer at iProspect SA, presents a five-year menu forecast of digital-consumer consumption. 12 Mar 2020 Read more In line with the International Women's Day 2020 campaign theme, #EachforEqual, Lynda Fiebiger and Zetu Damane share their thoughts on the theme and what it means to them. 12 Mar 2020 Read more Leadership trends are changing as fast as the environment in which these managers operate. In this interview, Emeka Okeke, founder, group chief executive officer of Media Fuse Dentsu Aegis Network, Nigeria, and director of Dentsu Aegis Ghana Group, shares his approach to change. 11 Mar 2020 Read more Following its recent partnership with The Dentsu Aegis Network (DAN), FoxP2 has announced key leadership changes that will unlock the potential of DAN's global data and digital expertise to fully optimise its creative offering. 4 Mar 2020 Read more In 2020, there will be exactly 52 Mondays that workers will need to face - week in and week out and every Monday seems to be the same struggle for a lot of people. Have you ever found yourself questioning whether you need or want your job? How important is it that you pay your bills and grow your career or perhaps you even imagine living and working on a tropical island serving Mimosas instead? 24 Feb 2020 Read more Mindless scribbles? The experts disagree. In fact, daydream drawing could help free the brain to find ways around challenges and come up with novel ideas. 11 Feb 2020 Read more Creative companies do things differently - that's a given - but does a road-less-travelled approach deliver ROI, and how do you stand out when some technology demands you fit in? Emma Odendaal, Digital Director at John Brown Media, shares some ideas. 11 Feb 2020 Read more Brands that work hard to make the ways consumers experience their product memorable will more than likely end up with both brand loyalty and more market share. Dooshima Sen, senior client executive at Isobar Nigeria, shares two examples. 6 Feb 2020 Read more Side gigs are a great way to earn extra money, but they can also boost creativity and add value to your day job. Four DAN SSA staff share their inspiring stories. 6 Feb 2020 Read more How should we be tailoring our work so that it's geared towards the kind of thinking that will be required to thrive during the fourth industrial revolution? Dean Delaney, regional director SSA, Dentsu Creative Agencies, shares some thoughts. 5 Feb 2020 Read more Customer relations management (CRM) is having a moment in boardrooms across the world as marketing technology and cloud-based applications solve business challenges like never before. Jaco Lintvelt, managing director of iProspect SA, weighs in. 3 Feb 2020 Read more Introducing The Roundtables, iProspect's new long-form thought-leadership initiative that brings together change agents, creative visionaries and industry powerhouses. 7 Jan 2020 Read more Fifteen local female entrepreneurs have become the first cohort to graduate from Dentsu Aegis Network South Africa's Female Foundry business growth programme. 20 Dec 2019 Read more Matt Potter, chief content officer for John Brown Media UK, shares some insight into how to create better content - and it's all about connecting with your consumers on an emotional level. 20 Dec 2019 Read more Michael Zylstra, Chief Strategy Officer at DAN SSA, shares his 2020 trends forecast. 19 Dec 2019 Read more Aidan Blundell, Head of SEO at iProspect, explains why it's important to keep up with SEO trends, especially in 2020. 18 Dec 2019 Read more Female Foundry is an initiative centred around mentoring women in business' that embody innovation, diversity, social sustainability and tech leadership. iProspect's proprietary research, Hear Her Voice, is the catalyst for the programme's inception, sheds light on the challenges faced by female entrepreneurs within emerging markets. 11 Dec 2019 Read more Global leading content agency John Brown Media picks up eight wins at the 2019 International Content Marketing Awards in London - including Best Large Content Agency. 6 Dec 2019 Read more 'Black Friday and Cyber Monday are known as major e-commerce jackpots for brands, advertisers and consumers across the globe. Those fortunate enough to understand the importance of e-commerce and to be able to dedicate marketing budgets to such events report breaking sales records year-on-year.' - Tracy Humplick, Head Of Digital Media at Dentsu Aegis Network, Tanzania. 27 Nov 2019 Read more On 12 November 2019, Associated Media Publishing celebrated a night of success at the 2019 FIPP Insight Awards held in Las Vegas. The awards recognise the best research and insight from the global media industry. 26 Nov 2019 Read more I recently read an article on Wired which made me stop and think just a little longer than other articles I've come across lately. The line that caught my attention was "ants never get stuck in traffic jams, here's why". 21 Nov 2019 Read more Meghan Ferguson, digital media manager for Vizeum in Cape Town, says marketers and retailers can learn a few things from the last couple of years of Black Friday in South Africa. 20 Nov 2019 Read more Justine Drake, John Brown content director and editor of Fresh Living magazine, and social media strategist Sharon Kariwo discuss the role of content during the festive season when brands are all saying the same thing, as loudly as possible: spend your money here! 19 Nov 2019 Read more Carat SSA has hit the mark again with another win for the Guinness Rio Ferdinand Live Billboard campaign giving them a tally of four awards for this innovative piece of work. Boosting exceptional results Carat SSA, together with Carat Kenya, executed the campaign and won Gold at the 2019 Assegai Awards in the Use of New Technologies category. The Assegai Awards recognises agencies whose integrated marketing campaigns deliver exceptional results and encourage all players in the industry to work towards achieving greatness within their campaigns. 13 Nov 2019 Read more How is mobile enhancing our consumer experience through OOH? 12 Nov 2019 Read more Calvin Van Rensburg, head of programmatic trading at Amnet South Africa, says apart from automating and optimising the digital media buying process for brands, publishers and agencies, another big benefit of the introduction of the programmatic industry is that it improves the experience for the consumer. 11 Nov 2019 Read more According to Joel Rao, iProspect Kenya CEO, the mobile device is widely regarded as the most ubiquitous marketing medium and it's considered the only screen in many African markets. 8 Nov 2019 Read more Posterscope combines social and online data to analyse Sandton 4 Nov 2019 Read more On 24 October 2019, Dentsu Aegis Network South Africa and their network of agencies celebrated a night of enormous success at the 2019 AMASA Awards held at the Houghton Hotel in Johannesburg. The awards ceremony exists to celebrate excellence in media strategy, innovation and creative media ideas that yield client results. 29 Oct 2019 Read more Posterscope's industry-leading platform ECOS 25 Oct 2019 Read more Over the last quarter House & Leisure magazine sales have increased by 28%, proving that responsible and well considered design principles can boost brand value and deliver meaning, relevance and impact. 24 Oct 2019 Read more Celebrating South Africa's favourite TV commercials, the top 20 most-liked ads are compiled by research agency Kantar, which polls consumers about the ads that resonate most with them. 17 Oct 2019 Read more SABC 3 and Stella Artois are joining forces to find South Africa's next foodie sensation. In the channel's exciting new reality show, The Taste Master, aspiring, undiscovered foodies are invited to audition for the opportunity of a lifetime. South Africa's hottest culinary talent will be put to the test with a series of challenging tasks which will test their skills as they battle it out in the hopes of becoming the resident chef on the channel's popular variety show, Afternoon Express. 10 Oct 2019 Read more Koo Govender, CEO for Dentsu Aegis Network SA, explains how the local launch of the Female Foundry will help bridge the gap in gender parity. 8 Oct 2019 Read more There is a direct link between our happiness, energy levels and the quality of our work says Yevenia Naidoo, HR Director at Dentsu Aegis Network (DAN) SA. 1 Oct 2019 Read more Dentsu Aegis Network South Africa has today announced the launch of Female Foundry, an initiative to support local female entrepreneurs. 26 Sep 2019 Read more The 2019 awards season got off to a cracking start this week with the SA Publications Forum Awards - and we are delighted to announce that John Brown South Africa (JBSA) took top honours in five major categories: 25 Sep 2019 Read more Carat announces that it has been appointed as Vodafone's global media buying agency. The scope includes media buying across multiple international markets, partnered with Vodafone's in-housed biddable media team. 18 Sep 2019 Read more The Most Awards is one of the most prominent awards in SA with nominations and winners voted in by their peers and colleagues in the industry. The Media Agency Legend Award was awarded to Dawn Rowlands, CEO for Dentsu Aegis Network SSA. The attributes to describe her on the night was that Dawn is an empowering, knowledgeable, hardworking, decisive, extremely loyal and ambitious yet humble, innovative, smart and tenacious women. 13 Sep 2019 Read more The Loeries recognises creative brilliance across Africa and the Middle East and is one of the biggest events on the advertising calendar. The event has been showcasing award-winning work for the past 40 years and this year was no different. 2 Sep 2019 Read more Recognising creative brilliance across Africa and the Middle East, the 41st Annual Loerie Awards was concluded on Saturday, 24 August, at the Durban ICC. 29 Aug 2019 Read more iProspect South Africa is pleased to announce the appointment of Shikaar Juglall as Chief Performance Officer for the Johannesburg office effective from 1 August 2019. 22 Aug 2019 Read more At the inaugural eCommerce Awards held in Nairobi on 9 August 2019, iProspect East Africa in partnership with Masoko by Safaricom added yet another award to its growing collection - the E-Commerce Agency of the Year. 15 Aug 2019 Read more By encouraging self-expression, Budweiser's King's Stitch campaign created a movement that rippled across Nigeria, changing societal norms. Isobar's Nneoma Ohazurume tells us more. 15 Aug 2019 Read more Fresh Living is a multi-award-winning food magazine with proven ROI. Deputy Editor Robyn MacLarty discusses how food and solutions-based content transcends cultural barriers to successfully market a brand. 15 Aug 2019 Read more Entertainment marketing, when done right, has the potential to market brands in innovative, attention-grabbing ways. Jeremy Bouwer, head of The Story Lab SSA, explains why this form of marketing is exploding. 7 Aug 2019 Read more Growing up I was always a bit of a wild child, an odd ball, a free-spirited little girl and I was given the freedom to be absolutely who I was and not only was it encouraged, it was celebrated. This has had an impact on my life and certainly shaped the woman I am today. 5 Aug 2019 Read more DAN SA's Rona van Wyk discusses how her team used music to market Russian Bear Vodka to an ultra-cool urban crowd. 1 Aug 2019 Read more Short-term pressures remain but marketers are shifting focus to make digital transformation real 31 Jul 2019 Read more Dentsu Aegis Network has announced the appointment of Erica Hannath, as the chief talent development officer SSA. Erica joins the group with over 20 years' experience across multiple industries predominantly in human capital in emerging markets. 30 Jul 2019 Read more Remaining agile and keeping long-term growth potential top of mind is essential to future success, says CEO of DAN sub-Saharan Africa, Dawn Rowlands 26 Jul 2019 Read more Giving clients and customers exactly what they need means identifying the best new tech tools and using them to engineer the ideal experience, say Jaco Lintvelt, Managing Director of iProspect South Africa, and Carni Wilkens, head of Amplifi sub-Saharan Africa. 24 Jul 2019 Read more "Clients do not want a retained agency any more. They want the best idea that is driven by a project agency." Agree? Disagree? Dean Delaney, Managing Director at DAN Tanzania, discusses. 19 Jul 2019 Read more On Thursday, 11 July 2019, the 24th edition of the APEX Awards took place at The Venue at The Houghton. 17 Jul 2019 Read more Moving people is what we do all day, every day. Moving their perceptions, feelings, memories and habits, to ensure we move the dial on our clients' businesses, says Dawn Rowlands, CEO of DAN sub-Saharan Africa 9 Jul 2019 Read more Last week, Vizeum was appointed as a media service provider for the 4IRSA Digital Economy Summit that took place on 5 July in Johannesburg. The 4IRSA Partnership is derived from a Partnership for the 4th Industrial Revolution in South Africa and is a collaboration between the Department of Telecommunications & Postal Services (DTPS), Telkom, and the Universities of the Witwatersrand, Johannesburg and Fort Hare, and private sector partners. 8 Jul 2019 Read more Content marketing done right has the power to boost brand growth and build life-long brand relationships. But how to get it right? 5 Jul 2019 Read more Massive cultural diversity and income disparity across sub-Saharan Africa (SSA) poses a challenge for businesses trying to make sense of the growing volume of data coming out of the region. DAN's solution? Combining big data with old-school field surveys, reveals DAN Chief Data Scientist, Paul Stemmet 4 Jul 2019 Read more As a former intern and now account manager with Vizeum South Africa, Delicia Arjunan shares some advice for anyone considering a career in advertising (and those already in the game!) 26 Jun 2019 Read more In a letter to his younger self, Abdul Sykes, Associate Creative Director at DAN Tanzania, offers his five top tips for surviving (and thriving) in the advertising world. 25 Jun 2019 Read more Carat South Africa is proud to have been awarded Media Agency of the Year at the 2019 African Cristal Media and Advertising Awards Ceremony held on Saturday the 15th June in Marrakesh, Morocco. 24 Jun 2019 Read more Dentsu Aegis Network currently hold the rank as the fastest growing media agency in the country, demonstrating their pioneering spirit yet again through the launch of the groups newest global agency, Vizeum. 21 Jun 2019 Read more Recognising the best creative, media and digital work across the continent, Dentsu Aegis Network SSA won 25 awards including the prestigious African Cristal Media Network of the Year Award for the second year running. 21 Jun 2019 Read more It takes drive, dedication and sometimes, a dose of madness, to make career dreams come true, says Roxanne Boyes, Managing Director of Vizeum Kenya. 14 Jun 2019 Read more Talent is the greatest predictor of a company's success. But what do you do when you can't find the talent you need? You grow it, says Emma Odendaal, digital director at John Brown Media South Africa.. 12 Jun 2019 Read more Megan Sayle takes us on her journey from intern to strategist at Carat South Africa and sub-Saharan Africa. 5 Jun 2019 Read more At the second edition of the annual Digital Media Awards (DMA) held in Nairobi on 30 May 2019, iProspect East Africa Limited were overall winners in four categories including Twitter Award of the Year (Guinness Made of More Campaign), Social Good Digital Campaign of the Year (It Takes a Village to Raise a Child Campaign), Content Marketing Award of the Year (ICEA Lion Travel Insurance Campaign) and Influencer Campaign of the Year. (ICEA Lion Travel Insurance Campaign) 4 Jun 2019 Read more Posterscope South Africa is excited to announce Livia Brown as general manager of Posterscope Cape Town effective from 1 June 2019. 4 Jun 2019 Read more Yetunde Adegbite, General Manager at Posterscope Nigeria, shares two clients' campaigns that have contributed to the changing face of out-of-home (OOH) in Nigeria. 20 May 2019 Read more Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa? Yetunde Adegbite, General Manager at Posterscope Nigeria, offers some insight into the local scene. 16 May 2019 Read more Digital is booming (and showing no signs of slowing down) in Africa, so is the global trend towards "detoxing" from technology and social media relevant to us in sub-Saharan Africa? Caroline Ndirangu, Business Unit Head at iProspect Kenya, weighs in. 14 May 2019 Read more Sub-Saharan Africa's data lakes are expanding rapidly, says data expert at DAN SSA Vikesh Singh, but it's knowing how to tame the tide of info that's going to help make design from data a reality. 10 May 2019 Read more Brands are seeing a global shift from selling products to selling services, but where does content fit in to the "Life as a Service" model, asks Jordan Leschinsky, group digital editor at John Brown Media South Africa. 9 May 2019 Read more It is with great excitement that the Dentsu Aegis Network would like to announce that Donald Mokgale has been appointed as the managing director of Carat Johannesburg, effective from 1 May 2019. 7 May 2019 Read more There's nothing new about gaming, but in this age of expanding connectivity, what's next on the fun frontier? Sikota Bones, Media Director at DAN Zambia, explores. 6 May 2019 Read more It is with great pleasure that the Dentsu Aegis Network would like to announce that Celia Collins has been appointed as the Amplifi Director for South Africa, effective 1 May 2019. 2 May 2019 Read more ...and it takes two to tango, says Lana Marais, Regional Client Service Director at DAN Sub-Saharan Africa. 25 Apr 2019 Read more Good leadership extends beyond the boardroom. Lani Carstens, Managing Director at John Brown Media South Africa, and part-time executive coach, shares her top tips for being a better leader - in life and at work. 23 Apr 2019 Read more Emotional intelligence, says Byron John, Managing Director at Vizeum South Africa. Here Byron shares his thoughts on getting an "emotional upgrade". 23 Apr 2019 Read more Leadership buy-in, says Yash Deb, Managing director and Chief Creative Officer at Isobar Kenya. But how to get it? Yash shares his thoughts on the key factors that need to be considered when trying to sell a big idea. 16 Apr 2019 Read more It's not often agency and client get to celebrate a decade of collaboration - especially after the first script you present is a cow sucking its own udder (yes, milk is that good!). But FoxP2 and the Consumer Education Project of Milk SA (CEP) can look back with pride at a decade's worth of work that has changed the way young South Africans view dairy, especially the younger generation. Says Christine Leighton, CEP head co-ordinator, "In a nutshell, our mission is to present the health and nutritional benefits of dairy to consumers in creative ways so that dairy products become a part of their dairy lifestyle." 15 Apr 2019 Read more On Thursday, 4 April 2019, CMO Asia recognised and honoured South Africa's Best Brands at the Hilton Hotel in Sandton, Johannesburg. Posterscope South Africa walked away with the prestigious South Africa Best Brand Award which was endorsed by CMO Asia. 11 Apr 2019 Read more Digital leadership means guiding the mindset shift that's essential to success, says Dawn Rowlands, CEO of DAN Sub-Saharan Africa. 10 Apr 2019 Read more Justin Gomes, creative founding partner at FoxP2, shares how FoxP2 and Vizeum challenged the status quo for life insurance client IndieFin. 3 Apr 2019 Read more Should we be optimising for African languages? Yes, says Jaco Lintvelt, managing director at iProspect and AMNET Sub-Saharan Africa (SSA). 3 Apr 2019 Read more Harnessing the power of creativity and innovation is crucial if we want to stay competitive, says CEO of DAN Mozambique, João dos Santos. 1 Apr 2019 Read more "Is it just me, or has science made advertising worse?" wonders DAN SSA Chief Strategy Officer, Michael Zylstra. 26 Mar 2019 Read more Dentsu Aegis Network (DAN) SSA is proud to announce that they were nominated as finalists in five instances at the DAN Global Innovation Awards. The global awards are held annually to showcases the best work across its network of 143 countries worldwide, to celebrate the incredible work produced within the network. The winners were announced at the prestigious ceremony held at the Global Leadership Meeting, which was held in Amsterdam recently. Innovation is critical to clients' success, and Dentsu Aegis Network is committed to fostering a culture that truly innovates the way brands are built. 22 Mar 2019 Read more Playing your good-idea cards close to your chest isn't a smart move, says Graham Deneys, group strategy director at Carat. 20 Mar 2019 Read more When FoxP2 took over the Hyundai South Africa account in 2016, Hyundai was the country's fourth-largest automobile brand in terms of sales. Zetu Damane, Head of Strategy at FoxP2 in Jo'burg, shares the work that made Hyundai SA's third best-selling car 15 Mar 2019 Read more Aidan Blundell, Head of SEO at iProspect South Africa, weighs in on how creativity and SEO need to work together for content to be successful. 7 Mar 2019 Read more What's the point of creativity if it doesn't have a business objective? DAN creatives across East and West Africa share the approaches they took in successfully resolving some of their biggest clients' challenges. 26 Feb 2019 Read more Fresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content. 20 Feb 2019 Read more As submissions open for Cannes Lions 2019, DAN SA catches up with Mike Middleton, multiaward-winning brand strategist and futurist, about what makes award-worthy work. (Plus, a few words from Koo Govender on awards entries.) 12 Feb 2019 Read more New year, new creative energy... but how to keep it alive once the holiday glow wears off and deadlines and the daily grind set back in? Exciting things are happening on the creative front with DAN Zambia and DAN Mozambique, so we turned to John Mwanza and Mitchell Collinson for some insight and inspiration. 7 Feb 2019 Read more I didn't always work as a strategist... I have worn many hats in the marketing and advertising industry before stumbling into strategy. So, I had a particular perspective on strategists before becoming one myself from the vantage point of client, client service and researcher. Along the way, I always looked up to strategists as the "brains of the advertising industry", the smart people that would make comments in meetings that got everyone nodding along and the provocateurs that got away with saying cutting truths to clients that the client service people would never be able to utter. I always looked up to the strategists and so did my clients. 29 Jan 2019 Read more The Story Lab, a premium entertainment content division for Dentsu Aegis Network, has been appointed by ABInBev Africa to develop and execute the entertainment strategy, starting with Castle Lite SA and Budweiser SA and Nigeria. 20 Dec 2018 Read more Vizeum South Africa walked away with the coveted Financial Mail Adfocus Network Media Agency of the Year at the annual event held at The Venue, Melrose Arch, in Johannesburg. The agency's annual billings were significantly increased over the judging period with several account wins making the agency the obvious winner in a closely competitive race. Further to the Vizeum win, Dentsu Aegis Network Sub Saharan Africa walked away with the coveted FM Adfocus African Impact Award. 14 Dec 2018 Read more We are thrilled to announce that Dentsu Aegis Network sub-Saharan Africa walked away with the coveted FM Adfocus African Impact Award, at the annual event held at The Venue, Melrose Arch, Johannesburg last night. To further amplify this win, Vizeum South Africa took the coveted Media Agency of the Year Award. 29 Nov 2018 Read more FoxP2 is proud to announce that they have won Gold in the media category at the prestigious 2018 Epica Awards for their "Life Beyond the Logo" campaign. 26 Nov 2018 Read more On Friday, 16 November 2018, at the Checkers Court in Sandton City, Dentsu Aegis South Africa together with Carat, Vizeum and Posterscope pledged a total of R104,000 to the Hot 91.9 Teddy-thon. 20 Nov 2018 Read more According to a recent study of most clickable headlines in social media, the headline above has the highest chance of getting noticed. And if you're wondering about my pic below, I took some creative guidance from one of the most viewed images on Instagram ever, courtesy of Kendall Jenner. 20 Nov 2018 Read more John Brown Media South Africa is thrilled to announce that Fresh Living editor and head of content for John Brown SA, Justine Drake, has won the coveted Content Director of the Year award from The Content Council at the Pearl Awards, in New York. John Brown SA has also been nominated for the category Most Effective: Retail, Fashion and Beauty for Pick n Pay's Fresh content and Best B2B Print Experience, Wisdom, for Old Mutual Corporate. 7 Nov 2018 Read more We are proud to announce that Dentsu Aegis won three Golds and received a highly commended recognition at the AMASA Awards on Wednesday, 10 October 2018. The awards ceremony exists to celebrate excellence in media strategy, innovation and creative media ideas that yield client results. Red Star claimed two Golds, Vizeum walked away with one Gold and Dentsu Aegis together with Loxyion Conexyion & Greater Than won the Highly Commended award. 17 Oct 2018 Read more You have a product or service to sell. You might be the brand manager, the brand owner, the advertising agency, or the graphic designer. But after some strategic work, the brief lands on your desk. Highlighted in bright yellow is the target market. It's aimed at millennials. Good grief. Now what? They don't see the world like my generation did. They're different. They're so weird. They socialise virtually and know how to text and drive at the same time! They're can't be human. Panic sets in. 16 Oct 2018 Read more Over two million engaged, loyal readers; proven sales uplift and significant ROI for advertisers... Too good to be true, you might ask? 13 Sep 2018 Read more Much talk has surrounded the power of influencers in campaigns in 2016 and 2017, something that I don't see slowing down in 2018. Large numbers of loyal followers eagerly waiting for the next tweet, post, tip or rant. Recently, however, the industry has been looking a little deeper into the science behind this growing channel. 31 Aug 2018 Read more On Wednesday, 25 July, Posterscope South Africa hosted their annual out-of-home (OOH) media conference at the Exclusive Books Social Kitchen and Bar in Johannesburg, Gauteng. 7 Aug 2018 Read more Brands are beginning to view engagement as one of the most important metric on social media. They're realising that the more they encourage their audience to interact with them, the more likely it is to lead to sales as well as brand loyalty. As brands focus on increasing customer engagement, they also need to know their audience beyond demographics. As such, audience insight should be at the core of every marketing strategy. 31 Jul 2018 Read more Media and communications firm Dentsu Aegis Network Kenya is set to launch a comprehensive research tool that will provide clients with unique, in-depth insight into consumer behaviour and their relationship with media. 24 Jul 2018 Read more Vizeum SA is excited to announce the appointment of Anne van Rensburg. Starting on 2 July 2018, Anne's new role will involve taking on the leadership of Vizeum Cape Town as Managing Director. Anne will assist Kelvin Storie (Group Managing Director Vizeum) in the growth of Vizeum Cape Town and further strengthening the leadership team across the Vizeum SA portfolio. 20 Jul 2018 Read more Sthanda Manciya and Marvin Kgasoane have joined Vizeum as the new business unit heads for Vizeum South Africa. They will be responsible for managing core clients. They equally boast over 20 years of media experience having worked with clients such as Unilever, DSTV, MTN, McDonald's and the Brandhouse. Sthanda and Marvin will be reporting directly to Kelvin Storie (Group Managing Director for Vizeum SA). Marvin and Sthanda hold a National Diploma in Advertising and a BA in Communications Science degree respectively. 13 Jun 2018 Read more Heineken®, an international premium brand globally known for their innovative and disruptive approach to marketing and media, introduced two media innovation firsts in sub-Saharan Africa. 8 Jun 2018 Read more An outlook on the state of OOH, digital OOH development and trends in 2018. 23 May 2018 Read more The Story Lab is a global investor, producer and distributor of premium entertainment content, headquartered in London with offices in over 16 markets, including South Africa. 15 May 2018 Read more iProspect CPT is excited to announce the appointment of Shaneel Singh to Chief Strategy Officer. Shaneel holds a Bachelor's Degree with a quadruple major in Marketing, Media, English and Performance studies, as well as an Honours Post Graduate Bachelor's Degree in Social Sciences. Shaneel has worked in all tiers of the digital advertising ecosystem from bidding on ad networks, through to programmatic and training new staff on digital platforms. He will be reporting to Jaco Lintvelt (Managing Director AMNET SSA & iProspect South Africa). 10 May 2018 Read more Google is used by nearly everyone, every day, on numerous occasions. As Google has become part of our daily existence to find out information, directions and so much more, the data that Google accumulates is directly related to public opinion and interests. Essentially Google has become an extension of our own human behaviour. As Google collects all this data and search query information, being able to view this data can be exceptionally valuable from a marketing and research perspective. That is where Google Trends comes into its own. 20 Apr 2018 Read more iProspect is delighted to announce an addition to their family. Jared Pillai joined the team on 3 April as chief strategy officer for iProspect JHB. 13 Apr 2018 Read more An in-depth look at millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking about and more importantly where these conversations are taking place. 3 Apr 2018 Read more Dentsu Aegis Network Mozambique announced on 1 March the official inauguration of its office in Maputo, Mozambique. This opening follows on from the multinational's expansion plan for the African continent and a joint venture with the group The Number Seven, a holding company that holds, among other companies, the advertising agency Ogilvy Moçambique, which has been in the local market for more than 21 years, the digital content production studio WAAU, a participation in the renowned sound studio Ekaya, and Sunshine the international Brand Design agency in Cape Town, Lisbon, Nairobi and Geneva. 28 Mar 2018 Read more Posterscope is pleased to announce the appointment of Donald Mokgale, former sub-Saharan Africa (SSA) development director for Posterscope with 11 years of media and advertising experience. As of 1 March 2018, Donald has been appointed general manager for Posterscope SA and reports to Koo Govender (CEO for DAN SA) and Dawn Rowlands (CEO for DAN sub-Saharan Africa). 13 Mar 2018 Read more Dentsu Aegis Network has emerged as the winner in the Barclays Africa Group Limited's (BAGL) media agency review and will be taking over media planning and buying duties across 10 sub-Saharan African (SSA) markets including Absa and the Barclays Africa network. 5 Mar 2018 Read more In the hustle and bustle of the busy city life, it is easy for commuters to get lost in the chaos and forget to appreciate the small things. Majority of commuters use public transport where their experience of the city is clouded by noise, heat, traffic and clutter. Strongbow, in collaboration with Red Star, M&C Saatchi Abel and Sonic State, combined their expertise to refresh nature and bring some life to a frequently tiring daily commute and improve this experience by offering commuters a #NatureRemix. 20 Feb 2018 Read more Dentsu Aegis Network and FoxP2 have announced the finalisation of the acquisition. 13 Feb 2018 Read more John Brown Media South Africa has won the gold award for Best Print Magazine Editorial (B2B) at The Content Council's international Pearl Awards ceremony in New York with MiNDSPACE. The magazine, produced for Old Mutual Corporate, also walked away with silver in the Best Print Magazine Design (b2b) category and was selected as one of the judges' three favourites. 15 Dec 2017 Read more If you've got what it takes and have your sight set on the world of media and advertising, through a six-month paid internship programme, then you're in the right place! At Dentsu Aegis Network you will get the opportunity to explore the various fundamentals of media, such as strategy and planning, client service, creative, and digital and much more. We do it all, we push the boundaries and, on top of it all, we love a sneaky midweek party! 16 Nov 2017 Read more We all have, at some point in the past few years, used the phrase, "Siri, what's the weather like today?" or "OK, Google, I need the fastest route to work this morning." The ability to use your voice to get search results is, without a doubt, growing at a rapid pace, and for good reason - it's fast, convenient and just plain fun. It takes us back to the original and natural way we communicate as humans, through sound. 14 Nov 2017 Read more The world's attention has been held captive by the omnipresent millennial generation with their 'quit my job and pursue my dreams' mentality. What we haven't noticed is the younger sibling at the table, wise from watching. Gen Z, otherwise known as iGen, have extremely different ideas of what they want their lives to look like. Having been born anywhere from 1996s/early 2000s to present the oldest Gen Zers are anywhere from 17 to 21 years old. 10 Oct 2017 Read more Carat South Africa, in collaboration with Carat Asia Pacific Singapore, won three awards at the Tangrams @Spikes Asia Festival, for their Opel Adam on Tinder campaign. 4 Oct 2017 Read more The digital advertising industry in Kenya has often been accused of being fixated on the future, discussing hypothetical solutions that aren't yet available locally. The most elusive of these marketing solutions is location-based mobile marketing. Location-based advertising hinges around the fact that wherever we go these days we always carry a mobile with us. And most of us quite happily share our location data with the various apps we use. The sales impact connected with a clever location-based mobile ad is every marketer's dirty fantasy. 3 Oct 2017 Read more Carat Sub-Saharan Africa is thrilled to announce that after a rigorous pitch process, The Coca-Cola Company has selected the agency to lead the media planning, strategy and buying for the brand. 2 Oct 2017 Read more Cape Town came out in spirit to celebrate Heritage Day, with more social posts about Heritage Day than the Johannesburg and Durban regions. Considering that Johannesburg has a higher population density than Cape Town (12,272,238 Gauteng population vs 5,822,769 Western Cape, according to Census 2011 Data), this is particularly interesting and shows that Capetownian's are an active, social bunch. 29 Sep 2017 Read more We are proud to announce that Vizeum South Africa took two Most Awards at the 9th Most Awards ceremony, which took place on 15 September at The Wanderers Club in Johannesburg. Kelvin Storie, Group Managing Director for Vizeum South Africa took the highly regarded Rising Star Award, which is bestowed to individuals in recognition of their commitment to the media industry. Kelvin joined Vizeum back in 2007, as a start-up and has been a crucial part of the business for the last 10 years. He was appointed Group Managing Director in March 2016, and this award is a testament to his ability to drive the success of the business going forward. 19 Sep 2017 Read more Raised in a digital, media-saturated world, millennials are digital natives who have grown adept at communication and the rapidly progressive nature of the digital landscape. Previously, the more advertisements you threw at the younger generation, the earlier you got them to purchase your brand. Now, reaching out to the younger generation requires a different line of thought. Yet, more than a few brands are in the dark when it comes to defining and creating positive online interactions that resonate with the millennial crowd, because traditional marketing methods simply no longer work. 31 Aug 2017 Read more Being in the advertising industry, digital is often referred to as a media type: "Let's complement our above-the-line media with digital.” I can't help but chuckle a little inside every time I hear this phrase. The whole concept of above-the-line, below-the-line and through-the-line is a little grey to me; consumers don't compartmentalise their decision-making journey and neither should we as marketers. That is an article on its own; Google's Micro-Moments is a good read but that aside, let us get into the point at hand. 22 Aug 2017 Read more  KIGALI, Rwanda - Dentsu Aegis Network, one of the leading global media and digital marketing communications networks, has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda. 19 Jul 2017 Read more LUSAKA, Zambia - One of the leading global advertising networks, Dentsu Aegis Network has strengthened its footprint in Africa with the signing of Mojo New Media Limited (Mojo), a leading advertising agency in Zambia, as its affiliate creative agency in the market. 17 Jul 2017 Read more Rebrand signifies MKTG's first official outpost in sub-Saharan Africa 7 Jul 2017 Read more Dentsu Aegis Network, one of the leading global media and digital marketing communications networks expands its digital team in South Africa. They announced the appointment of Sadiqah Levy, who will work across both teams at Amnet, Dentsu Aegis Networks, programmatic and real time bidding specialist and iProspect, their digital performance marketing agency. 7 Jul 2017 Read more The reality is that we used to live in a world where clients just wanted digital, they were not sure what it was, but everyone had it, so they wanted it too. Today, we sit in a very different space, where our clients know the landscape of digital advertising and the benefits thereof, so we, as digital agencies, need to be able to constantly adapt the way in which we work. 5 Jul 2017 Read more The increase in consumers opting for VOD is slowly changing viewing habits in SA and making it more challenging for marketers to reach their audiences in numbers. 23 Jun 2017 Read more Dentsu Aegis Network, one of the leading global media and digital marketing communications networks, has extended its footprint in Africa with the signing of Urban Afrika Media Limited, a leading brand and marketing communications agency, as its affiliate full-service agency in Zimbabwe. 22 Jun 2017 Read more With the growing consumer trend of using more than one screen while watching television, Vizeum has brought TV sync technology to South Africa. The new product, which is a local market first, allows brands to synchronise adverts across television, mobile and tablet screens. 26 May 2017 Read more iProspect South Africa, the digital performance agency for Dentsu Aegis Network, has announced the promotion of Jaco Lintvelt, as the managing director for iProspect starting from 16 May. 23 May 2017 Read more In 2016, when Google announced that they were releasing their Data Studio reporting solution to brands for free, there was suddenly a flurry of conversation around data, visualisation and real time reporting methods. Humans are visual creatures with at least 65% of people being “visual learners” according to Index of Learning Styles (ILS) Doctor, Richard Felder. It therefore makes sense that digestible visuals are generally more easily understood than rows and rows of raw data. 3 May 2017 Read more Whenever I interview a candidate for an SEO position, I have to ask; when last did you use Google Search Console? I would like to hear “Yesterday”, but at the very least during that week. For an SEO Specialist, Search Console (SC), formerly known as Google Webmaster Tools, plays an important role in our everyday lives. 19 Apr 2017 Read more ACCRA, Ghana - Multiple award winning creative agency, Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa (SSA). 22 Mar 2017 Read more One of the leading global advertising networks, Dentsu Aegis Network Sub Saharan Africa (SSA) has announced the addition of People Input, one of the leading digital agencies in French-speaking Africa, to its affiliate agency network in the west and central Africa region. 7 Mar 2017 Read more The world around us is constantly changing and evolving as new technology becomes available and mainstream. The extent to which our world is changing now more than ever, was recently made abundantly clear at the 2017 CES Conference, held in Las Vegas this year. New technologies on show included augmented and virtual reality, wearable tech and connected homes. 28 Feb 2017 Read more Out of Home (OOH) is in the midst of a revolution that is changing how it is planned, bought and its interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm. Posterscope's international and local experts explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017. 17 Jan 2017 Read more Dentsu Aegis Network Tanzania recently flighted a billboard for their Ndovu brand strategy with an extremely clever play on words, creating not only a lasting impression in the minds of consumers but creating a brand story for Ndovu, special malt beer. 25 Oct 2016 Read more Dentsu Aegis Network is proud to announce the appointment of Themba Nobanda, as Client Service Director for Dentsu Aegis Network Sub-Saharan Africa. He commenced his position on 6 October. 25 Oct 2016 Read more A seismic shift is taking place in our industry and adjustments are being made as the tremors grow louder and more frequent. Those at the forefront are mobilising to ensure that when the full quake comes they will be 100% ready. Others aren't even sure that anything's happening at all. 20 Oct 2016 Read more It is time we bid farewell to the social media landscape as we know it. Snapchat is revolutionising the environment in leaps and bounds. The golden nugget insight on which all of Snapchat's success has been built, stems solely on the complex understanding of the market - Millennials - and the ever-changing society around them. 7 Oct 2016 Read more Congratulations to Amplifi, Dentsu Aegis Network's specialist trading and investment arm - they were awarded the top accolade in Specialist Media Agency of the Year Category 2016 at the prestigious MOST Awards last week. This is a remarkable result as this division of the business only launched less than a year ago, which is a true testament to their success. 26 Sep 2016 Read more I have been doing a lot of thinking since I first had the opportunity to immerse myself into the world of VR courtesy of Google Cardboard. I sat on a swivel chair in a dark office in London, spinning back and forth as aliens descended over a desert landscape. I was suddenly interrupted by a tap on the shoulder that jerked me back to reality "phone for you" I was almost upset that someone had pulled me out of this alternate dimension. How could somebody actually want me to attend to something in real-life when I was actually far away in a foreign land defending my space-craft? 17 Aug 2016 Read more Having recently announced the key management changes to the Vizeum South Africa office, it is with great excitement to announce the appointment of Eben Gewers to the Vizeum team, coming on board as Media Director Cape Town from 6 July. 13 Jul 2016 Read more As the world becomes more digital (and we at Dentsu Aegis Network, become a 100% digital business by 2020), data management and innovation will be the most important areas to develop. Data capability has to be much more than a new service line or siloed specialisation; advanced data capability will underpin and reinforce everything we do. This is not just a trend as it has become embedded within every factor within the marketing communications sector globally. 15 Jun 2016 Read more Vizeum ended 2015 on a high, being named Financial Annual Adfocus Media Agency of the year. During 2015 it also passed the R1bn billings mark for the first time, had its fifth consecutive year of double-digit revenue growth and won a number of awards for media innovation. It is this momentum, together with Vizeum's belief in empowering its staff, that has allowed for growth opportunities within the existing management team and its staff. 3 Jun 2016 Read more With digital being called the "4th Industrial Revolution" it has been placed at the forefront of the marketing agenda. It's on every blog, website, podcast, radio station and magazine. If you are not aware of us being hit by the Digital Disruption, we have an extensive knowledge of what this means for marketers and the media industry in Kenya. 18 May 2016 Read more Get in on the action @ #DANDTKenya 17 May 2016 Read more The efforts and energy delivered in repositioning the business, implementing exacting standards and driving the heightened relevance of Out-of-Home as a key consideration, the media mix paid off at the end of 2015 with Posterscope being recognised as a winner at 'The Most Awards' ceremony. The team were acknowledged for the best understanding of the OOH sector, enabled through ongoing internal research, their openness to great ideas, giving exceptional feedback and fostering great industry and client relationships. 4 May 2016 Read more Koo Govender, former VWV group CEO and M-Net Director of Marketing and Communications, has been appointed as CEO of Dentsu Aegis Network for South Africa and will be reporting unto Dawn Rowlands, CEO Dentsu Aegis Network Sub-Saharan Africa. 17 Mar 2016 Read more |
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