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Mamela Media Press Office
Mass market audience experts with a mixed media offering including static billboards, location-based and other mobile targeting, wall and spaza branding, free-to-consumer Wi-Fi hotspots, and seeding and activations.
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Latest news

One person’s trash, is another person’s treasure
What do sleeping bags, handbags and large bodies of water have in common? I bet that last one threw you… Well, they do have something in common. They are all products of recycled billboard skins. Yes, you read that correctly. 9 Jul 2024 Read more

“…Oh the places you'll go!”
“You’ll be on your way up!
You’ll be seeing great sights!
You’ll join the high flyers
Who soar to high heights.”
 5 Dec 2023 Read more

Who said static can't be flexible?
Strangely, one of the most appealing attributes of static out of home (SOOH) is also one of the least appealing attributes, the cost. From the consumer's point of view, the expensive reputation associated with billboards is what drives trust in the platform. A brand that can afford to advertise on such a premium platform must be reputable and therefore trustworthy. And the bigger the better! The bigger the billboard, the more premium the brand, the deeper the trust. 11 Oct 2023 Read more

Billboards give digital wings
Digital has dominated marketing spend and continues to surprise and delight marketers around the world with its ever-growing capabilities and measurability. Hyper-relevant targeting, contextual messaging, and real-time reactions make it incredibly difficult for traditional media platforms to compete. 22 Sep 2023 Read more

How do we prove OOH drives footfall? By looking at the mobile data!
At Mamela we often say, 'there's no silver bullet' when it comes to marketing your brand. There is no singular platform that magically does it all. Based on your campaign KPI's we strategically plot a journey of touch points that ushers the consumer down that well known conversion funnel. The right messaging, in the right place, at the right time allows brands to ensure more purposeful targeting, less wastage and ultimately, higher conversions. 1 Mar 2023 Read more

What is the secret to growing and maintaining market share?
Trust: "The firm belief in the reliability, truth, or ability of someone or something." 15 Jun 2022 Read more

Mamela partners with Connect Media Advertising
Mamela has evolved from OOH media owners into township audience experts by implementing a cross-media strategy covering multiple touchpoints. Mamela keeps brands connected and top of mind throughout our consumers' daily journey. We use the best of traditional OOH and location-based mobile targeting to drive consumers through the conversion funnel and offer brands the opportunity to be the final reminder at the point of purchase. As the first-choice township resource for clients, we saw an opportunity to expand our OOH offering in the Eastern Cape, Tshwane and Mahikeng. 24 May 2021 Read more

Township retail integration: 4 steps to win in the township retail market
A holistic solution to fully integrate your brand not only into the Township retail trade, but into the hearts and hands of its consumers... 18 Nov 2020 Read more

Mamela Media partners with fellow township experts, Keys Communications
Township location experts Mamela Media have grown into township audience experts, offering brands a 360° solution to engage with the township consumer in their daily journey. As part of this solution, Mamela announces their collaboration with fellow township experts, Keys Communications. 8 Jun 2020 Read more

OOH amplifies mobile and vice versa
Smartphone penetration has reached critical mass in the township market creating new opportunities for advertisers to amplify traditional OOH. 1 Oct 2018 Read more

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Contact Mamela Media

Phone: 021 554 5991
Queries: az.oc.aidemalemam@ofni