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Ask Afrika Press Office

We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.

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Ask Afrika nominated for 3 prestigious awards at the NSTF Awards

Ask Afrika nominated for 3 prestigious awards at the NSTF Awards

Ask Afrika has been nominated for three awards at the NSTF-South32 Awards this year. The awards, the flagship project of the National Science and Technology Forum (NSTF), in partnership with South32, recognise outstanding contributions to science, engineering and technology (SET) and innovation in South Africa. 22 Apr 2021 Read more

'Wathint' abafazi, wathint' imbokodo' (You strike a woman, you strike a rock.)

'Wathint' abafazi, wathint' imbokodo' (You strike a woman, you strike a rock.)

The Covid-19 pandemic has taken a toll on the women of South Africa emotionally, mentally, physically and socially. In the past year women have had to face a higher rate of unemployment than men, were more dependent on social grants to survive and struggled more than men to manage financially during the Covid-19 pandemic. However, despite these traumas, women continue to prove their resilience. 8 Mar 2021 Read more

Customer experience within the medical aid industry

Customer experience within the medical aid industry

The Ask Afrika Orange Index® is at the forefront of service benchmarking since 2001 and is the broadest, independent and most widely referenced service excellence benchmark in South Africa. The benchmark has been tracking customer experience, and the changing trends and expectations since 2001. The 2020 measurement offers insight into consumer behaviour during the Covid-19 pandemic within the local South African context. A national representative sample of 16,786 interviews with South African consumers enable a comparison of service performance across 26 industries, ranking 159 companies. 3 Mar 2021 Read more

Study finds that not enough South Africans are prepared to be vaccinated against Covid-19

Study finds that not enough South Africans are prepared to be vaccinated against Covid-19

South Africans are torn with regards to whether or not they get vaccinated against Covid-19. According to the Ask Afrika Covid-19 Tracker study, just over half of respondents (52%) said they planned to get vaccinated when the vaccine roll-out programme reaches them. This is a concern given that the country needs to vaccinate two-thirds of the population - or around 40 million people - if it is to achieve so-called herd or community immunity. 19 Feb 2021 Read more

To buy or not to buy?

To buy or not to buy?

Around a third of consumers chose not to participate in Black Friday this year, largely as a result of financial constraints (61%), but also because they don't believe prices are meaningfully reduced (21%). 1 Dec 2020 Read more

Contact Ask Afrika

Tel: +27 (0)12 428 7400
www.askafrika.co.za