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We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.

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Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crash

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crash

In August, after more than 130 days of lockdown, Covid-19 infections in South Africa surpassed the half-a-million mark, leaving the economy devastated. The economic impact of the lockdown will linger even once the health threat associated with the virus has passed. 13 Aug 2020 Read more

South Africans on the verge of a lockdown meltdown

South Africans on the verge of a lockdown meltdown

Ask Afrika's Covid-19 socio-economic research shows levels of distress not abating 28 Jul 2020 Read more

Covid-19 preventative behaviours: A dangerous game of Russian roulette

Covid-19 preventative behaviours: A dangerous game of Russian roulette

As the number of positive Covid-19 cases rises across the country, the fear of contracting the virus is growing amongst the citizens of South Africa. The majority of people have come to the conclusion that they are responsible for their own health and, as such, are committed to social isolation and playing their part to prevent the spread of the virus. However, the danger is that the longer the current status quo continues the less likely some South Africans will be to limit their social interactions. 14 Jul 2020 Read more

Have we lost the 2020 academic year?

Have we lost the 2020 academic year?

Despite escalating numbers of Covid-19 cases, schools are returning grades back to the classroom based on a staggered approach. The turmoil in the South African education system in the past few weeks stirred a saying of 'the mistake of a doctor kills one person, but that of a teacher kills the entire generation'. This quote refers to the shortcomings of the system within which the teacher practises their craft. This is the collective impact of the decisions and actions of those running educational institutions, practitioners, governing bodies, parents and other influential members of society. (https://www.iol.co.za/news/opinion/whats-happening-in-education-during-lockdown-is-bound-to-deepen-the-crisis-in-our-schools-49365786) 7 Jul 2020 Read more

Being locked down with your killer

Being locked down with your killer

Most citizens feared the Covid19 pandemic. Many others fear being locked down with their killers in the same house. 6 Jul 2020 Read more

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