Latest newsAfter a purposeful hiatus, the Amasa Igniters Forum will take place on Tuesday, 21 May 2025, at the GIBS Auditorium in Illovo, Johannesburg, with the 2025 Forum embracing the theme: Reshaping Media Narratives in an Era of Radical Evolution: Purpose – Progress – Power. 13 May 2025 Read more There is no doubt that Covid-19 resulted in the acceleration of digital technology across sectors both in SA and abroad. One of the significant digital solutions for shopping during hard-lockdown has been the e-commerce platforms and many physical retailers improving their e-commerce capabilities to cater for consumers. 1 Dec 2021 Read more After a depressed economy and subsequent drop in advertising spend in 2020, the recent advertising spend report by Nielsen's WizzAd paints a brighter picture. 9 Nov 2021 Read more It is with great pleasure to announce that the Amasa Media Management In Brand Building short course will resume online from 1 July 2021. Lectures will take place on a Wednesday and a Saturday weekly for 10 weeks. 18 May 2021 Read more Having more female representation in a company has been proven to benefit the business, not just from an equality aspect only. Research by McKinsey Global Institute, found that the global GDP could be increased by $12tn by 2025 through the advancement of women in the workplace. 28 Aug 2020 Read more The unfolding global disruptive events of 2020 have brought to the spotlight the importance of purpose-driven conscious marketing. Conscious marketing is guided by four key principles of: higher purpose, stakeholders, conscious leadership and a conscious culture. All these principles have played a huge role for brands in the implementation of conscious marketing in mitigating the impact brought about by disruptive forces in 2020. 28 Jul 2020 Read more The turmoil caused by Covid-19 and the impact of lockdown to an already ailing South African economy has left most consumers in dire conditions. The IMF projects a 6.6% contraction in the economy, and the treasury estimates seven million job losses. 9 Jun 2020 Read more The shape of the new normal is upon us and customer experience is amongst the trends being accelerated by the current pandemic crisis. Research shows that for every dollar invested in improving the customer experience, businesses generated three dollars in return, and 11% increase in revenue. More and more companies compete primarily through customer experience. 15 May 2020 Read more The digital era has enabled both consumers and brands to seamlessly communicate and enhance experiences in every possible touchpoint necessary. Most business sectors have sought to embrace the phenomenon of customer experience by taking advantage of opportunities brought about by evolving technological solutions offered by various software. However, how many of them are doing it right? How do organisations and their brands leverage technology and data to deliver an enhanced customer-centric experience to their consumers? 12 Mar 2020 Read more It's that time of the year and Amasa (the Advertising and Media Association of South Africa) is excited to announce that the organisation's annual charity golf day is open for bookings. 11 Feb 2020 Read more The opportunity for the media industry to learn from the best! 3 Feb 2020 Read more What drives consistent loyal brand usage in an era of vastly competitive environment and wide availability of options for consumers? 31 Jan 2020 Read more Join Amasa (Advertising Media Association of South Africa) as we host a panel of esteem industry leaders to unpack the media landscape, challenges and opportunities that comes with venturing into African markets. 13 Nov 2019 Read more Amasa (Advertising Media Association of South Africa) will be hosting a panel of thought leaders and industry members for a much-talked-about topic of influencer marketing. 14 Oct 2019 Read more RSVP now to secure your place on Wednesday, 11 September 2019, Sandton. 4 Sep 2019 Read more Entries are now open for the 2019 Amasa Awards! 26 Jul 2019 Read more The Johannesburg chapter of Amasa (the Advertising Media Association of South Africa) has announced the committee that will be guiding the chapter's work over the course of the next year. Made up of prominent industry professionals, the committee will be responsible for fulfilling Amasa's core mandate, which is to promote the education and skills development of people working in the media, marketing and advertising, as well as of those who aspire to a career in this dynamic industry. 23 Jul 2019 Read more RSVP now to secure your place on Wednesday, 3 July 2019, Sandton 27 Jun 2019 Read more The modern brand marketing environment is cluttered with so many activities from various consumer touchpoints and messaging platforms. How does a brand break through this clutter without breaking the bank? 31 May 2019 Read more Do you want to make a meaningful contribution to the media and advertising industry in South Africa? Would you like to be able to have a positive impact on the way it is organised, both now and in the future? If so, here's you're chance! 30 Apr 2019 Read more
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