Paid Media and Digital Marketing Lead (Remote)

We are a growing team with big ambitions, and we’re looking to strengthen our digital presence through strategic, performance-driven paid media campaigns. Our goal is simple: convert interest into action and turn traffic into loyal customers. We are seeking someone who understands the full digital funnel and can make a meaningful impact through expertly crafted and optimised campaigns.

Who we looking for:

A hands-on, results-driven paid media specialist with a strong foundation in digital marketing strategy. You’re confident managing large ad budgets, can interpret data to drive decisions, and have a sharp eye for compelling creative. You’ll thrive in a fast-paced environment and bring both strategic thinking and executional excellence.

What Will you do:

• Lead and manage paid media campaigns across Meta (Facebook & Instagram) and Google SEA.
• Script, brief, and schedule high-performing ad content (text, photo, and video).
• Continuously optimise campaigns to improve CPA (Cost Per Acquisition) and CAC (Customer Acquisition Cost).
• Plan and manage ad budgets across platforms, ensuring maximum return on spend.
• Align paid campaigns with wider marketing and brand strategies.
• Provide regular reporting, insights, and actionable recommendations.
• Collaborate closely with internal teams to maintain cohesive marketing messaging.
• Ensure all digital activity reflects and supports the broader goals of the business.

What you will need:

• Five-plus years’ experience running paid social and digital advertising campaigns.
• Expertise in Meta Ads and Google Search Ads (SEA).
• A proven track record managing $1M+ in campaign budgets over recent years.
• A solid grasp of branding and marketing strategy.
• Experience scripting and briefing creative for ads across various formats.
• Demonstrated ability to optimise campaign performance through data-led insights.
• Ability to work independently, make decisions quickly, and adapt in real time.
• Strong communication and collaboration skills.
• Bonus: Experience leading a team or managing junior performance marketers.

Skills:

• Campaign management
• Digital marketing
• Google
• Paid media