E-commerce Copywriter - 4 Month Maternity Cover

Location:	Cape Town
Job level:	Junior/Mid
Type:	Contract
Reference:	#118273
Company:	Cape union mart

Our e-commerce department is looking for a dedicated and passionate e-commerce copywriter to generate product and marketing-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the e-commerce team to drive increased conversions and sales on a day-to-day basis, via numerous digital platforms as well as in-store.

This is a maternity cover for four months.
Key Duties

Create ‘best in class’ product copy across multiple product categories
Prioritise & complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
Align with merchandise teams and perform fact-checking to ensure accuracy and completeness of information
Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
Perform regular QA and website audits to ensure website content is of the highest standard
Assist content coordinators with search optimisation on the website, including maintenance of keywords & synonyms
Carry our regular competitor analysis and research in order to align with industry best practice
Respond to issues or queries from customers and internal or external teams as needed
Gain a thorough understanding of our business, competitors and customers
Articulate and share insights, learnings and best practice with all relevant stakeholders
Bring forward recommendations and processes to enhance speed & scale of content development and rollout
Write and/or proofread articles, blogs and digital content before publication (eg. mailers, social & paid media)
Brainstorming and collaborate with the team for new ideas and strategies

Job requirements

Knowledge, experience and qualifications

At least two years’ experience in a similar position
Matric and related tertiary education in digital/ eCommerce
High-level understanding of web design and web analysis
Understanding of SEO and eCommerce copywriting best practices
Experience with eCommerce platforms & Google Analytics
Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
Proficiency in Microsoft Office Suite (specifically MS Excel)
Domain knowledge in eCommerce, retail, online advertising and/or analytics

Competencies

Goal oriented and self-motivated – must be able to work independently with minimal supervision
Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
Ability to work cross-functionally and with a wide range of individuals with different skill sets
Strong organisational, interpersonal, and communication skills (written and verbal)
Strong sense of ownership and responsibility – track record of performance meeting targets and objectives
‘Can do’ positive attitude – eager to grow, learn and develop your skills
Decisive, structured and organised, with a keen eye for detail
Fast learner with a strong aptitude for systems
Passionate about online, digital, eCommerce, websites and UX

Posted on 17 Jan 15:17, Closing date 17 Jan