Marketing & Media Jobs offered South Africa

PPC Specialist

Job level:Mid/Senior
Company:Ad Talent Africa

Who we are:

An award-winning leader within the financial services industry.

What we do:

With over 1000 employees in 11 offices around SA, we aim to ensure our clients are taken care of. We provide them with solutions that are a cut above the rest and protect them and their families.

What we are looking for:

A skilled and dynamic PPC Specialist to manage our organisation's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing and optimising our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research and audience targeting.

What you will do
  • Conducting research and analysing data to identify the most effective keywords and targeting strategies for our PPC campaigns
  • Developing, implementing and optimising PPC campaigns across platforms such as Google Ads, Bing Ads and social media channels
  • Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximise RO
  • Monitoring and analysing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly
  • Collaborating with other marketing team members to ensure consistency across all campaigns
  • Staying up-to-date with the latest PPC trends and best practices and utilising this knowledge to continuously improve campaigns
What must you have ?
  • Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
  • Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Excellent communication and teamwork skills to collaborate effectively with other marketing team members
  • Knowledge of Google Analytics and other analytics tools
  • Bachelor's degree in Marketing, Advertising, or a related field is preferred
  • Google Ads and Bing Ads certifications are a plus
Skills required:
  • DoubleClick Campaign Manager
  • Google Ads
  • Google Analytics
  • Pay Per Click (PPC)
We are seeking an experienced PPC Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, we encourage you to apply.




Posted on 20 Nov 17:18, Closing date 20 Dec

Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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