PPC Specialist

Remuneration:	cost-to-company
Location:	Johannesburg
Job level:	Mid/Senior
Type:	Permanent
Company:	Ad Talent Africa

Who we are:

An award-winning leader within the financial services industry.

What we do:

With over 1000 employees in 11 offices around SA, we aim to ensure our clients are taken care of. We provide them with solutions that are a cut above the rest and protect them and their families.

What we are looking for:

A skilled and dynamic PPC Specialist to manage our organisation's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing and optimising our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research and audience targeting.

What you will do

• Conducting research and analysing data to identify the most effective keywords and targeting strategies for our PPC campaigns
• Developing, implementing and optimising PPC campaigns across platforms such as Google Ads, Bing Ads and social media channels
• Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximise RO
• Monitoring and analysing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly
• Collaborating with other marketing team members to ensure consistency across all campaigns
• Staying up-to-date with the latest PPC trends and best practices and utilising this knowledge to continuously improve campaigns

What must you have ?

• Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
• Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Excellent communication and teamwork skills to collaborate effectively with other marketing team members
• Knowledge of Google Analytics and other analytics tools
• Bachelor's degree in Marketing, Advertising, or a related field is preferred
• Google Ads and Bing Ads certifications are a plus

Skills required:

• DoubleClick Campaign Manager
• Google Ads
• Google Analytics
• Pay Per Click (PPC)

We are seeking an experienced PPC Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, we encourage you to apply.



 



 



 

Posted on 20 Nov 17:18, Closing date 20 Dec