Job title: Digital media account director Reports to: Managing director
A Mark1 account director is responsible for the management, growth and overall health of client relationships. As a senior point of contact, you will coordinate the resources needed to service projects, builds strategic marketing plans and balance the expectations of clients. You will work in tight collaboration with the agency’s internal teams as well as interface with clients and vendors, ensuring that the work we provide to our clients is of outstanding quality and results-driven.
A successful account director will mentor AMs and AEs in delivering outstanding service to all clients through the necessary guidance, input and direction - the goal here being to cultivate more ADs.
Manage and lead the agency’s day-to-day efforts with key client relationships and accounts.
Strategically advise clients and develop ideas and solutions that achieve business, marketing and engagement objectives.
Translate client assignments into meaningful briefs for the ad ops team and creative teams and effectively balance dual expectations of clients and the agency.
Promote the expansion of business with existing clients.
Assist in bringing in new business through developing strategic marketing plans to support business development efforts.
Prepare and present formal pitch presentations to clients.
Work with internal teams to ideate and develop concepts for projects and accounts.
Multi-task and get the work done effectively and efficiently—on time, within project budgets and exceeding expectations.
Manage a variety of workstreams including organic content, paid digital, social, experiential, promotional projects, and more.
Effectively assign, delegate, coordinate and monitor the work of demand generation leads team and support project management
Ensure all projects remain within outlined/agreed to budget parameters.
May be required to set up and manage your own paid campaigns from time to time.
With the use of our data and analytics programme prepare the relevant reports for your clients on a monthly and campaign basis.
Acquire in-depth knowledge of, and be conversant in, assigned client’s business, products, industry and competitive landscape.
Minimum of six years of integrated advertising agency experience managing digital media outputs as well as adhoc creative projects.
Bachelor’s or master’s degree in marketing, communications, PR, or related field.
Experience creating and managing budgets for projects covering all of the above.
A thorough understanding of the agency process and agency/client relationship model.
Excellent written and verbal communication skills
Understanding of funnel development and automation tools to support demand generation efforts.
Have an understanding of key industry influences and the ability to apply this thinking to a variety of clients and brands. Working knowledge of major digital paid media channels including Facebook/Instagram, Twitter as well as Google Marketing Platform