Serviceplan invokes childlike innocence with new Christmas campaign for Penny

Serviceplan Campaign’s new Christmas ad for Penny is all about returning to the innocence of childhood. The film was shot by director Stuart McIntyre to the soundtrack of Alphaville’s “Forever Young”.

The film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill.

Motivated by a desire to find reassurance in the current climate of political, economic and environmental uncertainty in Germany and globally, Penny and Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society.

Penny’s first international campaign launched in Germany on 8 November 2019 and will air in Austria, Czech Republic, Italy, Romania and Hungary.