Luc Belaire’s The New Tradition 5 12-second films

Luc Belaire’s first global advertising campaign, The New Tradition, features five 12-second films.

The five films use CGI software and rendering tools, showing off the details of Belaire's bottles.

The videos are the work of Belaire's marketing team and creative studio Found. The digital campaign will be actioned across Belaire’s digital properties and will involve its fans throughout its social media pages.