Riverbed, Aware.org highlight underage drinking

Riverbed and the Association for Alcohol Responsibility and Education's (Aware.org) launched a new underage drinking campaign.

The campaign launched with a stakeholder event, a 60-second film and radio campaign in all languages on 29 August 2019. Shot by Kim Geldenhuys of 0307 Films, the campaign’s TVC explores some of the scenarios – in which a young person is influenced to participate in underage drinking by an older person – with each ‘story’ expanded in four 30-second spots.