Creative Circle results for August 2009
The Creative Circles results for August 2009 are in and, says judging panel chair Alistair King of KingJames, while “[c]onspiracy theorists might love to point out the Cape Town bias in the results... trust me, if there didn't have to be a winner in each category I can assure you this panel wouldn't have selected much at all. It was simply a post-Loerie pre-Eagle/One show slump.”
| Category | Aug 2009 |
|---|---|
| Newspaper | 1. Allan Gray Ltd - Kids Camp “Soccer/Sea Monkeys/Karate” - KingJames CT |
| 2. MIO/G.P.S - Camp. “Here to There/Taxing to Relaxing/Foe to Friend” - Net#work BBDO CT | |
| Magazine | 1. Cadbury/Bournville “Deliciously Dark Thoughts” - Ogilvy Jhb |
| 2. Unilver SA/Skip “Wardrobe” - Lowe Bull Jhb | |
| Outdoor | 1. Novartis/Mebucaine “Mouth of Horrors” - Saatchi & Saatchi CT |
| 2. Allan Gray Ltd - Kids Camp. Piano/Golf/Tennis/Guitar” - KingJames CT | |
| TV/cinema | 1 Sampro/Rediscover Dairy “Chicken” - FoxP2 |
| 2. Ackermans/Summer 2009 “Playsuits” - Net#work BBDO CT | |
| Radio | 1. Associated Magazines/Marie Claire “Nude” - Net#work BBDO CT |
| Judges August 2009 |
|---|
| Alistair King, KingJames (chair) |
| Anton Cronje, Saatchi & Saatchi |
| PJ Kensley, Sing & Sons |
| Alexis Beckett, Net#work BBDO |
| Kirk Gainsford, Lowe Bull |
| Livio Tronchin, TJDR |
| Prabashan Pather, Ogilvy |
| Francois de Villiers, Draftfcb |
| Stuart McCreadie, JWT |
| Category | August 2009 chair comments |
|---|---|
| General | I wish I could wax lyrical about the great standard of the entries this month and the worthiness of the winners, but sadly I can't. With one or two exceptions, the work was abysmal and the panel really battled to identify a deserving winner in some categories: the phrase “my vote is under duress” became the mantra of the day, and with the largest category only having 11 entries, it was slim pickings. On a positive note the pub was open by 3.30pm. It really was a short and unsatisfying affair as far as judging goes. For what it's worth, here are the winners - I'll leave it to you guys to decide what's deserving or not. But we did battle to identify three winners in each category worth putting forward to Ad of the Year. I do, however, wish to make one point regarding the rules. It is very clear that the rules are being used more as a guideline, with some work being entered way after its first flight date and other work entered in a size that doesn't resemble any known magazine format. The size issue was a hot subject at Loerie judging, and I will press the Creative Circle to either take a firm stance on this or free it up so that everyone can be judged equally. |
| Newspaper | Much to my embarrassment, King James CT took first place for Allan Gray Ltd Kids (with long headlines) campaign Soccer/Sea Monkeys/Karate. Runner up was Net#work CT with its MIO/GPS Campaign Here to there/Taxing to relaxing/Foe to Friend. There was no worthy third place. |
| Magazine | Some beautiful illustration work for Cadbury/Bournville Deliciously Dark Thoughts campaign gave Ogilvy Jhb First place. Runner up was Lowe Bull Jhb with a single print ad for Unilever SA/Skip Wardrobe. |
| Outdoor | Some beautiful illustration by Am I collective (I believe?) made Saatchi CT's poster campaign for Novartis/Mebucaine Mouth of Horrors the winner in this category. King James CT was runner-up with its Allan Gray Ltd outdoor and poster Kids campaign Golf/Tennis/Piano/Guitar. Again, there was no worthy third place. |
| TV/cinema | Congratulations to Fox P2 for Sampro/Rediscover Dairy. The panel, however, pulled one ad out of the campaign (Chicken) as the winner as they felt that the other two were considerably weaker. The runner-up was a nice little piece of retail for Ackermans by Net#work CT called Playsuits. There was no worthy third place. |
| Radio | Without doubt the worst category of the lot with only a winner being selected. Congratulations Net#work CT for its Associated Magazine/Marie Claire Nude. |