Tyra Banks: America’s Next Top Model promoOnce again e.tv has created eye-catching promotional footage for one of their top reality shows, America’s Next Top Model. The show, hosted and produced by Tyra Banks, brings together a dozen wannabe runway divas all looking to someday grace the pages of Vogue and Elle.
Each week contestants must strut their stuff through gruelling modelling challenges and outrageous photo shoots, transforming from plain Janes to fierce covergirls. The promo was produced in-house by e.tv’s Brandon Heyburgh. Instead of using a real model, a doll was used. “It was easy to connect parallels between a model and a doll by looking at the plastic expression on her face,” he says. “We realised a doll’s purpose is to display fashion, so all we had to do was animate her and send her down a runway. “I bought R100 worth of cardboard boxes and proceeded to painstakingly build a set. In addition, I used a variety of torches and placed them in strategic positions to create the lighting effect needed,” he says. Heyburgh then super-glued pins to the doll’s feet to create a more stable space and took an average of 350 still shots with a digital camera to create the finished result. Moreover, the fast-paced techno-type music that he chose is vital, and catches your attention from the word GO. Says Kirsty Blackford, head of e.tv’s Creative Services: “All credit has to go to the producer, whom pitched an extremely difficult concept to the team and pulled it off with a mere R300 budget. Given the resources he had, it was miraculous.” The promo flights until the 8th May on e.tv. America’s next Top Model kicks off on Tuesday 8 May 9pm.
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