Senior PR Account Manager

Remuneration:market-related 
Location:Cape Town
Job level:Mid
Type:Permanent
Reference:#SnrPRAccountManager
Company:TBWA South Africa

Primary responsibility
  • Based on excellent knowledge of client business, provide senior-level account planning, implementation and oversight of several accounts/projects.
Purpose of the role
  • To drive team excellence and provide excellent client services by:
  • Developing and implementing client strategy, demonstrating excellent financial management skills, staff coaching and expense control in order to meet client objectives
Key responsibilities
  • Responsible for developing key relationships with client beyond just the management of their business
  • Drafting public relations strategy for client's
  • Manage multiple client's/ongoing projects, dependent on billings
  • To ensure a clear understanding of the client's strategic and operational requirements and communicate these deliverables to your team
  • Manage team and ensure deliverables are met according to client brief
  • Excellence in writing and editing materials including client press releases, articles, social media content plans, correspondence and reports
  • Take a leadership role in new business development and proposals
  • Management of client meetings (ongoing or project)
  • Oversee reporting to ensure the highest standard - status reports, call reports, feedback reports, campaign reports
  • To work with the AD to monitor income from all client accounts and cost: income ratio's are kept low
  • To drive recruitment and development of staff
  • To manage the performance of the AMs and other direct business reports
  • To create clear PDPs for direct reports, along with AD
Skills profile
  • Enjoys fast-paced retail environment
  • Excellent presentation skills
  • Has proven capability to lead, inspire and manage a team
  • Excellent communication skills
  • Excellent relationship management skills
  • Ability to implement and interpret media campaign across traditional and non-traditional markets
  • Ability to manage campaigns independently, with excellent financial management
Knowledge and experience
  • Diploma or degree in communications and/or public relations
  • At least five years public relations experience
  • Has proven experience as an AM at an agency
  • Broad-based exposure to all skills including proposal planning, writing, media relations and social media
  • Proven track record in growing business
  • Direct experience in building and managing teams
  • Has proven campaign/event management/media / social media management experience
  • Excellent relationship management and financial skills
A team player who...
  • Is passionate about the client, work and Magna Carta
  • Presents positively in all that they do
  • Motivates and empowers others
  • Immediately addresses conflict and does not let own personal circumstances impact performance and/or deliverables
  • Takes responsibility for completing tasks timeously and keeping client and line manager informed
  • Shoots the lights out and always overdelivers. No room for mediocrity as we stand against bland!
Exemplifies Magna Carta values:
  • Curiosity: We share learning across the business
  • Courage:  To challenge the client, team and business thinking
  • Integrity: We don’t make promises we cannot keep. We take responsibility for our actions
  • Pride: In the work we do, commitment to deliver and passionate about great work


Posted on 20 Mar 11:52, Closing date 18 Apr

 
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