#Loeries2025 Night 2 | All the winners
The Loeries Awards Creative Week culminated in the Awards event at the Cape Town City Hall on 10 October, Friday evening with Joe Public named Agency of the Year and Independent Agency of the Year.
Loeries Agency of the Year Joe Public (Image: Loeries, ER Lombard, Gallo Images)
Brand of the Year is Chicken Licken.
Regional Agency Group of the Year is Publicis Groupe.
Nayla Tueni, CEO and editor-in-chief of An-Nahar and Annahar Arabi, won the Marketing Leadership & Innovation Award.
Dr Biodun Shobanjo, a transformative figure in marketing communications, was inducted into the Loeries Hall of Fame.
All the winners
| Integrated Campaign | |||
| Award | Entry Agency | Brand | Title |
| Gold | Joe Public | Chicken Licken | Why Choose |
| Silver | Joe Public | Nedbank | Hard-working Professionals |
| Silver | Impact BBDO | Cheetos | Cheetos Pants |
| Bronze | Publicis Middle East | Home Centre | There We Are |
| Bronze | Impact BBDO | UN Women | InkVisible |
| Bronze | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Bronze | TBWA Hunt Lascaris Johannesburg | Heineken Beverages South Africa | DryJan |
| Bronze | Joe Public | Chicken Licken | Boneless Bites of Soul |
| Film Crafts - Direction | |||
| Craft Gold | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Craft Gold | Carbon Films | KFC Thailand | Let There be Cake |
| Film Crafts - Cinematography | |||
| Craft Certificate | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Craft Certificate | BigTime Creative Shop | General Entertainment Authority | Everything or Nothing |
| Film Crafts - Writing | |||
| Craft Gold | Joe Public | Nedbank | Hard-Working Professionals - Francois |
| Craft Certificate | Accenture Song | Sanlam | The F-Show |
| Film Crafts - Performance | |||
| Grand Prix | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Craft Certificate | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Film Crafts - Music | |||
| Craft Certificate | Patriot Films | Spotify South Africa | Zulu With Us |
| Craft Certificate | Romance Films | Chicken Licken | Wastepaper Basket |
| Film Crafts - Best Use of Licenced Music | |||
| Craft Gold | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Craft Certificate | Publicis Middle East | King Faisal Specialist Hospital & Research Centre | Strangers |
| Craft Certificate | Joe Public | Chicken Licken | Mr Indecisive |
| Film Crafts - Special Visual Effects | |||
| Craft Certificate | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Film Crafts - Editing | |||
| Craft Certificate | DARLING FILMS | KFC | BOTTOMLESS BUCKET |
| Film Crafts - Production Design | |||
| Craft Certificate | Giant Films | Chicken Licken | Piki Piki Mabelane |
| Film - TV & Cinema Commercials - up to 90s | |||
| Campaign Bronze | Joe Public | Chicken Licken | Wastebasket Triple Pointer |
| Silver | Joe Public | Chicken Licken | Mr Indecisive |
| Silver | Ogilvy | KFC South Africa | KFC Bottomless Bucket |
| Bronze | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Bronze | Joe Public | Chicken Licken | Boneless Bites of Soul |
| Film - TV & Cinema Commercials - above 90s | |||
| Bronze | Publicis Middle East | King Faisal Specialist Hospital & Research Centre | Strangers |
| Bronze | Scholars | SCJ | Zuzu - The Hermit Crab |
| Bronze | Joe Public | Chicken Licken | The Homecoming |
| Film - Online Film - up to 30s | |||
| Campaign Bronze | Joe Public | Uber | If We Win the Next Point |
| Film - Online Film - above 30s | |||
| Campaign Gold | Joe Public | Nedbank | Hard-working Professionals - Anna |
| Gold | Bananas | KFC | Let There Be Cake |
| Gold | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Silver | BigTime Creative Shop | General Entertainment Authority | Everything or Nothing |
| Film - Branded Content Film - Series | |||
| Silver | Ogilvy | Volkswagen South Africa | Forever Golf |
| Bronze | Matchstick | SuperSport | Real World Champions |
| Film - Branded Content Film - Single | |||
| Bronze | Accenture Song | Sanlam | The F-Show |
| Film - TV Trailers & Content Promos | |||
| Bronze | T+W, Retroviral, Grid Worldwide | Showmax | Matchday Meltdown |
| Radio Crafts - Writing | |||
| Campaign Craft Gold | Avatar | Corruption Watch | Michael Komape |
| Campaign Craft Gold | Joe Public | Nedbank | Can't Get |
| Campaign Craft Certificate | Joe Public | Chicken Licken | Rating WhatsApp calls |
| Craft Certificate | Avatar | Corruption Watch | The Murray Brothers |
| Radio Crafts - SA Non-English Writing | |||
| Campaign Craft Certificate | M+C Saatchi Abel, a division of The Up & Up Group | Trinco | Tea partea |
| Campaign Craft Certificate | Avatar | Absa | Une'tori I |
| Campaign Craft Certificate | Joe Public | Chicken Licken | Pay Day Funeral |
| Radio Crafts - Music | |||
| Craft Certificate | Howard Audio | SAB (ABINBEV) | Afrikaraoke |
| Radio Crafts - Performance | |||
| Campaign Craft Gold | Avatar | Corruption Watch | Michael Komape |
| Campaign Craft Certificate | Joe Public | Chicken Licken | Angry in English |
| Craft Certificate | Joe Public | Nedbank | Getaway |
| Craft Certificate | VML SA | Nando's | Party now, Peri later - Vuyi |
| Radio Crafts - Sound Design | |||
| Campaign Craft Certificate | Joe Public | SAB (ABInBev) | Steak... Steaking |
| Campaign Craft Certificate | Avatar | Armoured Mobility | Kidnap ka time time |
| Radio Crafts - Use of Technology | |||
| Craft Certificate | Impact BBDO | SleepZone | In-Snore Coupons |
| Radio Station Commercials | |||
| Campaign Gold | Avatar | Corruption Watch | Life Esidimeni |
| Campaign Silver | Joe Public | Nedbank | Getaway |
| Campaign Silver | Joe Public | SAB (ABInBev) | Pasta Pastaring |
| Campaign Silver | Clockwork | ADASA | Sundays |
| Campaign Bronze | Joe Public | Nedbank | Hard-working Professionals - Sabina |
| Campaign Bronze | Clockwork | ADASA | Running |
| Campaign Bronze | Joe Public | Chicken Licken | Rating WhatsApp calls |
| Campaign Bronze | Joe Public | Chicken Licken | Tsholofelo |
| Sonic Branding | |||
| Bronze | MassiveMusic | BSF (Banque Saudi Fransi) | The Sound of BSF |
| Bronze | Howard Audio | Cell C | The Sound of Cell C |
| Internet & Mobile Audio Commercials | |||
| Campaign Silver | M+C Saatchi Abel, a division of The Up & Up Group | Standard Bank | RnB |
| SA Non-English Radio Station Commercials | |||
| Campaign Silver | M+C Saatchi Abel, a division of The Up & Up Group | Trinco | Ung’shaya ngaphakatea |
| Campaign Silver | Joe Public | Chicken Licken | Father To Be |
| Campaign Bronze | Ogilvy | Vodacom | Girl of my streams “iData Engapheli” |
| Campaign Bronze | AvatarX | Absa | Une'tori I |
| Campaign Bronze | Avatar | Isuzu | Low Light Capable Reversing Camera |
| Silver | Dalmatian Advertising | Renault | Tietiesbaai |
| Comedic Impact | |||
| Campaign Gold | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Campaign Bronze | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | #TryJanuary |
| Gold | BigTime Creative Shop | General Entertainment Authority | Obsession |
| Silver | Halo | Pineapple | The Out Of Office Out Of Home |
| Silver | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | It's giving whisky |
| Bronze | Bananas | KFC | Let There Be Cake |
| Bronze | Accenture Song | Sanlam | The F-Show |
| Bronze | Joe Public | Chicken Licken | Why Choose |
| Live Crafts | |||
| Craft Gold | BigTime Creative Shop | The Ring | The 4th Judge |
| Craft Certificate | LePub Johannesburg | Heineken | Social Screen |
| Live Events - Sponsorship | |||
| Silver | Fortune Promoseven LLC | Testicular Cancer Society | Sponsored Balls |
| Live Activations | |||
| Gold | BigTime Creative Shop | The Ring | The 4th Judge |
| Bronze | Saatchi & Saatchi Middle East | Nivea | Sun Courts |
| Bronze | Edelman | Women For Change | The Unburied Casket |
| Live Events | |||
| Silver | Ogilvy | SAB (AbInBev) | The Real Injury Time |
| Silver | LePub Johannesburg | Heineken | Social Screen |
| Bronze | BigTime Creative Shop | General Entertainment Authority | 5 vs 5 |
| Bronze | Horizon FCB Dubai | Courageous Conversation Global Foundation | Shield The Protest |
| PR & Media Communication Campaign | |||
| Gold | Fortune Promoseven LLC | Testicular Cancer Society | Sponsored Balls |
| Silver | BigTime Creative Shop | The Ring | The 4th Judge |
| Silver | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Bronze | Fortune Promoseven LLC | Arla Foods | Recipe for Change |
| Bronze | Ogilvy | SAB (ABInBev) | The Real Injury Time |
| Bronze | TBWA\Istanbul | CARREFOURSA | GHOST TOWN |
| Bronze | T+W, Retroviral, Grid Worldwide | Showmax | Matchday Meltdown |
| Bronze | M+C Saatchi Abel, a division of The Up & Up Group | Gun Free South Africa | Bulletproof Park |
| New Launch Campaign | |||
| Gold | Ogilvy | Volkswagen South Africa | Forever Golf |
| Silver | TBWA\ Hunt Lascaris | Heineken Beverages South Africa | Savanna Neat |
| Bronze | Bananas | KFC | The Unfluencer |
| Bronze | Digitas ME | Nissan ME | Kicks Key |
| Media Innovation Crafts | |||
| Craft Certificate | Publicis Middle East | Home Centre | There We Are |
| Use of Technical Media Innovation | |||
| Bronze | LePub Johannesburg | Heineken | Social Screen |
| Geo Targeting Creativity | |||
| Bronze | TBWA Hunt Lascaris Johannesburg | City Lodge Hotel Group | Save our stay (SOS) |
| Use of Brand or Product Integration | |||
| Bronze | Publicis Middle East | Home Centre | There We Are |
| Bronze | Saatchi & Saatchi Middle East | Visa | Walla Visa? |
| Audience Insights Innovation | |||
| Silver | Saatchi & Saatchi Middle East | Nana | Ruby Blooms |
| Silver | Promise | AfriSam + AfroBoutique | Protective Hairstyles |
| Silver | Accenture Song | Sanlam | The F-Show |
| Bronze | Impact BBDO | Cheetos | Cheetos Pants |
| Bronze | Promise | AfriSam | Unwanted Sites |
| Channel Creativity | |||
| Gold | Saatchi & Saatchi Middle East | Nivea | Sun Courts |
| Silver | Publicis Middle East | Home Centre | There We Are |
| Bronze | Publicis Middle East | KitKat | Auto Reply_Break |
| Bronze | Publicis Middle East | Pizza Hut | Pay With Your Trend |
| Bronze | Ogilvy | KFC South Africa | KFC Sauce Code |
| Bronze | M+C Saatchi Abel, a division of The Up & Up Group | Standard Bank | Track Your Racks |
| Media Innovation - Single Medium | |||
| Gold | Promise | AfriSam | Unwanted Sites |
| Silver | TBWA Hunt Lascaris Johannesburg | Heineken Beverages South Africa | DryJan |
| Silver | Ogilvy | SAB (AbInBev) | The Real Injury Time |
| Bronze | Ogilvy | Audi South Africa | Audi TikTok Test Drive |
| Bronze | Publicis Middle East | Home Centre | There We Are |
| Effective Creativity | |||
| Gold | Impact BBDO | UN Women | Child Wedding Cards |
| Gold | Impact BBDO | AnNahar Newspaper | The New President |
| Silver | SERVICEPLAN MIDDLE EAST FZ-LLC | BMW | BMW iJACK |
| Bronze | Publicis Middle East | BabyShop | ColourCheck |