Episode 31: Don’t Say Digital with Mike Stopforth

Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word “Digital”. Mike shares with us his broad frustrations with a word that has come to shape an entire industry. We ask whether digital is a channel or an ethos, as well as the implications for traditional agencies as they look to become more “digital. We also explore whether there is really such a thing as a digital guru. An insightful conversation with an industry leader.