Avis appoints new ad agency, retains PR company
Ireland/Davenport has been appointed as the Avis advertising agency partner and Initiative Media as its strategic media partner for 2010. The group has also renewed its contracts with Ogilvy Public Relations, Marot & Sanders and Ideaology for the year ahead.
Avis GM: marketing Jessecca Perumal says the group has confidence in its new agency teams, as well as its existing suppliers. “We pride ourselves in building long-term partnerships with the people we work with and who resonate with our brand promises ‘We Try Harder' and ‘People are more important than cars',” she says.
Ireland/Davenport MD Sue Napier says, “When Philip, John and I started the agency almost five years ago, we compiled a wish list of those brands and clients we wanted to partner with and Avis was one of those brands, so this appointment is the fulfilment of a goal.”
Initiative Media CEO, Marc Taback, adds that Avis is a powerful blue chip global brand and the agency will handle all media strategy, planning and buying for Avis.