Every year, 2500 youth vote on which ads worked for them in the annual Khuza Awards run by HDI youth marketers. The winners were announced this week. Amongst the campaigns that received the most attention this year were Axe and Chicken Licken, but with the world's favourite cola brand really getting a double thumbs up. Brrrravo Coca Cola!
Khuza was launched as a research-based awards programme in 2004 to give youth - 52% of the South African population - a voice in terms of what marketing communication works for them and what doesn't. Annually more than 2500 young people vote on which TV, radio and print ads made them tick, as well as which brands, celebrities, storylines, angles and promises they believe.
Special Awards included: The Production Excellence Award which went to “MTN Clap Clap”; the Flights of Fantasy Award which went to South African Airways for its “Speed Dating” advert; the Wow Wheels Award which was awarded to Mercedes Benz for its “E-Class Boy” advert; The Love Mark Award which was won by 1Time for its advert “Help Bring Danny Home” and the Simply Inspired Award which was awarded to Adidas - “Impossible is Nothing”.
| TV awards | | | Tweens (TV) |
| 1 | Vodacom - Characters Mo & Moetia Mambo Number 5 |
| 2 | Vodacom - Corporate (Kalahari) |
| 3 | Coca Cola - Brrr Campaign |
| | Teens (TV) |
| 1 | Coca Cola - Ring Tone |
| 2 | Chicken Licken - Magic 2 |
| 3 | Axe - Magician |
| | Young Adults (TV) |
| 1 | Chicken Licken - Magic 2 |
| 2 | VW Golf - Blind Man |
| 3 | Coca Cola - Ring Tone |
| | Cross-spectrum TV winner |
| | Coca Cola |
| Radio awards | | | Tweens (RADIO) |
| 1 | Coke - Brrr Campaign |
| 2 | Axe - Fart |
| 3 | DSTV - BBC Food: Chicken Advert |
| | Teens (RADIO) |
| 1 | DSTV - BBC Food: Chicken Advert |
| 2 | Coke - Brrr Campaign |
| 3 | Axe - Fart |
| | Young Adults (RADIO) |
| 1 | Coke - Brrr Campaign |
| 2 | Axe - Get a Girlfriend |
| 3 | Axe - Fart |
| | Cross-spectrum Radio winner |
| | Axe |
| Print awards | | | Tweens (PRINT) |
| 1 | Reebok - Scarlett Johansson |
| 2 | Cubstore - Come Play |
| 3 | Meltz - Jolly Couture, Jolly Prices |
| | Teens (PRINT) |
| 1 | Channel 33 - ESPN Generic Advert |
| 2 | Nike - Just Do It |
| 3 | Meltz - Jolly Couture, Jolly Prices |
| | Young Adults (PRINT) |
| 1 | Levi's - A Testament To Man's Ability |
| 2 | Coca-Cola - The Coke Side Of Life |
| 3 | Adidas - Supernova Cushion |
| Celebrity awards | | | Tweens (CELEBRITY) |
| 1 | Missy Elliot |
| 2 | Beyonce |
| 3 | Ronaldinho |
| | Teens (CELEBRITY) |
| 1 | Missy Elliot |
| 2 | Catherine Zeta Jones |
| 3 | Nicole Kidman |
| | Young Adults (CELEBRITY) |
| 1 | Missy Elliot |
| 2 | Charlize Theron |
| 3 | Halle Berry |
| Special awards | | Special Award: Love Mark! |
| 1Time - Help Bring Danny Home |
| KFC - What did you do this weekend? |
| Ford Focus - Hedgehog |
| Special Award: Production Excellence |
| MTN - Clap clap |
| Sprite - Freedom from Thirst |
| BMW - M3 Astronaut |
| Investec - Lewis Pugh |
| Special Awards: Simply Inspired |
| Adidas - Impossible is Nothing |
| Nike - Ronaldinho |
| Special Award: Flights of Fantasy |
| South African Airways - Speed dating |
| Kulula.com - Jetsetter |
| 1Time - Help Bring Danny Home |
| Special Award: Wow Wheels |
| Merecedes Benz - E-class Boy |
