Kelly Rowland appointed as ambassador to MTV Staying AliveR&B singer-songwriter Kelly Rowland has been appointed as the official 2008 Ambassador for the MTV Staying Alive Foundation. The multi-platinum selling artist and Destiny's Child alumnus is to be the public face of Staying Alive in June 2008, dedicating herself to raising the profile of the global charitable foundation, whose mission is to empower young people who are protecting themselves and their communities against HIV and AIDS. Rowland will take her first steps in her new role as Staying Alive Ambassador during her solo tour of Africa later this year, when she takes her upbeat brand of stylish R&B to music fans in South Africa, Ghana, Tanzania, Mozambique, Kenya and Angola. Her trip will incorporate visiting Staying Alive Foundation grant recipients and grassroots projects supported and funded by the Foundation. The news of the appointment comes as Rowland prepares for the worldwide CD release of her solo album, Ms Kelly Deluxe, on 12 May 2008. The album premieres several new tracks from Rowland including the previously-unreleased "Daylight", featuring Travis McCoy of Gym Class Heroes, and showcases scorching remixes of Kelly's hottest current hits including the Freemasons Radio Edit of the international smash "Work" and the Joey Negro Club Mix of "Daylight" and "Like This" (featuring Eve). The album also reprises key tracks from her original best-selling Ms. Kelly album. Commented Kelly Rowland, ‘I am honoured to work with The Staying Alive Foundation in its mission to transform attitudes to HIV and AIDS around the world. The Foundation continues to recognize and reward young people whose relentless mission is to encourage, educate and empower their peers in the fight against HIV and AIDS. I am excited to be a part of this remarkable initiative and look forward to supporting Staying Alive in all its efforts to change the prevailing culture of ignorance which fosters and perpetuates this disease.' Founded in 1994, The MTV Staying Alive Foundation is a global public charity operating in affiliation with MTV Networks International. Its mission is to empower and support young people who are protecting themselves and their communities against HIV and AIDS. The Foundation donates money and provides grants to youth-led initiatives committed to educating their peers about HIV and AIDS. It is dedicated to fighting stigma and discrimination and empowering young people to protect themselves against the disease. For more information log onto www.staying-alive.org/foundation Editorial contact Alison Reid |