The exciting new range of Chery vehicles were launched into the South African market earlier this year. The launch, co-ordinated by Mortimer Harvey, was held at the Thaba Ya Batswana Eco Lodge which was enthusiastically greeted by press, fleet owners and dealers.
Working closely with the client, Chery South Africa, Mortimer Harvey developed the advertising concepts, which were then rolled out in outdoor, print, radio, and television mediums. A competition, which ran from the launch date until the end of September 2008, gave consumers who test drove the new QQ3 the chance to win one.
Mortimer Harvey also created Chery Online, a fast, effective advertising system that enables dealers in South Africa, Swaziland, Namibia and Botswana to go online and order advertising material from various templates.
Other vehicles from the Chery range are set to be launched in South Africa in the near future.