Mortimer Harvey Africa Middle East has signed a two-and-a-half-year consultancy services agreement with Rameda, a state-of-the-art pharmaceutical company in Egypt.
Thibaud Weick, CEO of Mortimer Harvey Africa Middle East, says the company's scope of work includes consulting, in addition to advertising and digital marketing. "We have been tasked to assist with the export to Nigeria of pharmaceuticals that are produced in Egypt. For this purpose we will set up robust distribution and sales channels for Rameda in Nigeria, starting from scratch."
Andrew Fradd, Group Managing Director of Mortimer Harvey, says that the group has created value in Africa and, in particular, Nigeria by sourcing and combining the expertise of experienced local suppliers - assembling teams capable of delivering on the ground and creating immediate sales impact across the marketing delivery chain. "The combined strength of over 24 years of experience in more than 20 markets across the region, a dedicated workforce of more than 120 employees and an extensive network of tested and trusted local partners, puts Mortimer Harvey in a unique position to address investors such as Rameda seeking a high return on their investment in some of the world's most dynamic and challenging business environments."
Mortimer Harvey Africa Middle East is expanding rapidly, with an impressive number of new accounts having been won by the company in recent months.
"Execution is key, and that is what makes us different from other communications agencies and business consultancies. Mortimer Harvey is taking an active stance at the African market integration process, bringing its unique offering covering the entire commercial delivery chain from strategy to sales and bottom-line results to the table," says Weick.
Mortimer Harvey Africa Middle East was launched in September last year, which coincided with the opening of Mortimer Harvey's regional office in Cairo, Egypt.