Breaking ground as the first independent agency in South Africa to open an office in the region, Mortimer Harvey has also extended its portfolio to offer a full go-to-market service.
With over 12 years' experience in Africa and the Middle East, Thibaud Weick, CEO of Mortimer Harvey Africa Middle East and Hazem El Senoussi, MD of Mortimer Harvey Africa Middle East - Egypt, will be based in Cairo. Mariette Nebuloni, Business Director of Mortimer Harvey Africa Middle East - South Africa, will be based in Johannesburg.
Andrew Fradd, Group Managing Director of Mortimer Harvey, says that the agency's over 80-strong team in South Africa has built a reputation for delivering true 360-degree solutions, covering all aspects of advertising and marketing including digital, interactive, direct, public relations and media liaison, as well as events and promotions.
Agency clients include Absa, Altech Autopage Cellular, Avios, Barclays Africa, Smile Communications and the University of Johannesburg, among others.
"In Africa, we have created value by sourcing and combining the expertise of experienced local suppliers - assembling teams capable of delivering on the ground and creating immediate sales impact across the marketing delivery chain," says Fradd. "We have developed excellent relationships with locally owned suppliers in East and West Africa, as well as in Egypt. These creative collaborations have not only resulted in a high calibre of creative work that is relevant to the market, but have also benefitted the local economy by creating income and employment."
Weick says that Africa and the Middle East are projected to remain among the fastest-growing economic regions globally for the foreseeable future. "With offices in Johannesburg and Cairo, we are now expanding into these territories, not only geographically, but with a full end-to-end solution for clients in Africa and the Middle East. In addition to our existing 360-degrees, integrated communications offering, we have extended our portfolio to offer a full go-to-market service including world-class marketing, sales, distribution and communications, creating structures, processes and systems for long-term business success and sustainability.
"Our hands-on, real-world experience operating in some of Africa and the Middle East's most challenging markets gives us a uniquely competitive edge to meet the needs of our clients. Execution is key, and that is what makes us different from other communications agencies and business consultancies. We roll up our shirtsleeves, grab a desk at our clients' offices, join the team and get our hands dirty.
"Our goal is to encourage existing and future clients to invest in Africa and the Middle East's burgeoning potential and to capitalise on the opportunities they present. We are more than confident that we can turn Africa and the Middle East into market success stories for our clients' own brands, delivering quantifiable business results."