Total South Africa’s Corporate Communications and Marketing Manager, Reina Cullinan
In celebration of the Total AFCON 2019, Total wanted to create more opportunities for youth to participate in grassroots soccer. “We have seen the impact that getting involved in sport can have in terms of keeping a child in school and off the streets,” says Cullinan.
Total South Africa has partnered up with 32 schools across the country and run a nation-wide schools tournament in the run-up to the Total AFCON 2019. The initiative has been a huge success. So much so that Total is planning on extending it to eight more schools in Gauteng.
In 2016, Total signed an eight-year agreement with the Confederation of African Football which saw the group named the title sponsor of 10 competitions - three of which are inter-club and seven of which are national. “Through this partnership, we are also driving the continued development of the beautiful game in local communities,” says Cullinan. “Being involved in these communities has always been extremely important to us and we always encourage our dealers to get involved in their local communities, in whatever ways they can.”
It has been said that “not every victory shows up on the scoreboard,” and Total South Africa supports this.
The company believes sport is about more than who wins and who loses. It is about uniting people and building a better future. “This is why we are so exceptionally proud to be the official sponsors of football in Africa and of the Total Africa Cup of Nations 2019,” says Total South Africa’s Corporate Communications and Marketing Manager, Reina Cullinan. “This continent is part of who we are and an important anchor for our global presence. Through our work to promote and grow Africa’s most popular sport, we are helping to create more cohesive, more sustainable communities here.”
From a corporate perspective, the Total Group has been involved in a number of sport related sponsorships across the globe and according to Cullinan, the AFCON sponsorship is the single largest sponsorship within the group.
To find out more about the Total AFCON 2019 and the school games, follow Total on Twitter (@TotalSAfrica) and Facebook (TotalSouthAfrica) or visit www.total.co.za.
About Total South Africa
Established in 1954, Total South Africa is 50.1% owned by the France-based multinational. Total South Africa is an integral part of, and plays a significant role in, the international, world-class Total Group. This means that our company is able to benefit from shared access to internationally acclaimed best practices, technological expertise and top-flight business innovations. Total S.A. refers to the Total Group with its head office in Paris, France and Total South Africa is the local affiliate.
About the Marketing & Services division of Total
The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 109 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers in its network of over 14,000 service stations in 62 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
About Total
Total is a major energy player, which produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.
