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Decimal Agency fires up the fiesta with Salsa Mexican Grill

Decimal Agency is clearly 'nacho' average agency, as they've recently added South Africa's leading Mexican restaurant chain to its growing batch of newly won accounts for 2019. As of 1 April, the leading through-the-line advertising agency will service Salsa Mexican Grill's digital advertising and communications account alongside founding agency Social Bite Media.
Decimal Agency fires up the fiesta with Salsa Mexican Grill
Decimal Agency has had an incredibly good start to the year, having recently won three new clients, and counting. “With the recent economic challenges that we are facing in South Africa, we are finding that many clients are not only looking for an affordable way to get the best work out there, but they are looking for a fresh new and creative way to do that too, and we are seeing it from the recent business we have attained”, said Raffaele Mc Creadie, Managing Director at Decimal Agency.

The agency’s young team was eager to win the Salsa Mexican Grill account. “Salsa Mexican Grill is already renowned not only for its deliciously authentic Mexican cuisine and ‘vibey’ fiesta-inspired ambience, but for its playfully cheeky brand personality. So, our team is excited by the huge opportunities to have fun with the comms and really amplify the brand’s ‘flavour’. With the chain’s rapid growth, we’re really looking forward to playing a role in their continued success,” says Mc Creadie.

Decimal Agency alongside Social Bite Media will be managing all creative content and community management across all Salsa’s social media, as well as all their other design work. “We are excited to be joining forces with Decimal Agency as we feel that their proposed brand communications strategy aligns well with our brand’s vision for 2019 and beyond,” said George Nicolopoulos, Salsa Mexican Grill Co-Founder.

29 Mar 2019 09:50

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