TMI continues to soar in 2017. TMI Media, formed in Oct 2016, has been awarded the prestigious above-the-line media business of Woolworths South Africa after a robust pitch process.
According to Charmaine Huet, Marketing Director at Woolworths, “We have very ambitious plans for our brand and business and need innovative, smart and experienced partners like the TMI team to help deliver these plans, and bring value to our bottom line.”
Says Quinton Jones, Director TMI Media, “This is an unbelievable win for us. We put a significant amount of effort into the process and we're very glad it was rewarded. This is a phenomenal brand that will certainly present a step change for our collective business.”
“The media win will be added to the existing Woolworths digital portfolio that has been managed by TMI since April 2016, with the full business consolidated in one agency. We are very proud of our offering and what the agency is achieving as a complete media solution,” says Peter Brooke-Sumner, Director TMI.
The media side of the business has shifted from a zero base to an impressive client portfolio, with strong wins achieved in the first year of business including: Kraft Heinz, Dunkin Donuts, Baskin Robbins, RE/MAX, Sygnia and SportPesa.