This initiative encourages the nation to buy local products and make use of local services in an effort to stimulate the economy and help create jobs. Proudly South African also promotes national pride, patriotism and social cohesion.
The marketing strategy for the "Buy Local to Create Jobs" drive will include roadshows, in-store activations, industrial theatre performances, launches, corporate social investment initiatives, special events and all other promotional activity on the ground.
For more information about Zinto, visit www.zinto.co.za
or call (011) 553 1000.