Zinto's brand activators create brand excitement via the arts
With this in mind, the Zinto Marketing Group (Zinto), established brand activation, event and entertainment company, will be showcasing its service offerings at this year's expo. This marks its first appearance at Markex where it will debut its below-the-line marketing, promotional, branded entertainment and experiential events.
Michelle Combrinck CEO and founder of Zinto comments, "Markex has grown exponentially since its inception and has become the most prominent industry event on the marketing calendar. With a notoriously high level of traffic the event is perfectly positioned to showcase Zinto's marketing capabilities and offers an opportunity for us to go directly to marketers."
Brand activation creates new platforms for brands to engage with all market segments through experiential promotional activities and customised campaigns.
Zinto specialises in branded entertainment which involves packaging an entertainment event around a brand to create a captivating experience. This is achieved through a variety of vehicles including branded concerts, workplace theatre and live entertainment platforms.
"At Zinto we understand that consumer engagement is crucial to building brand recognition and this has positioned us at the forefront of a highly competitive industry. The world of brand entertainment makes a product stand out and consumers get to hear the brand's voice thereby increasing and enhancing its market position," she says.
The brand activation agency has become increasingly popular for its brand encounters which allow brands to engage and connect with their audiences with a combination of the Performing Arts e.g., music, dance and theatre on stage; it is a multi-platform experience that represents the essence of brands by telling stories.
As the company creates brand excitement via the arts, a team of talented performers, musicians, MCs and DJs create consumer experiences and bring brands 'to life'.
At Zinto all internal resources are pooled, allowing the company to offer full below-the-line services and unlike other activation companies that outsource their staging and vehicles, Zinto's entire infrastructure is offered in-house.
To this end the company has invested in portable staging complete with professional sound and lighting production, as well as LED screens which take their activations to the next level and enhance the brand experience.
Zinto's gig rig portfolio includes multi-ton high-tech vehicles and an assortment of mobile, lightweight stage trailers which are suitable for indoor and outdoor use, easy to transport and set up, and versatile in terms of reconfiguring and customising the parts to accommodate clients' varying needs.
A full range of branding opportunities for clients is available through its fleet of brand-able vehicles, commercial trucks, mini vans, kitchen-tainers and stage trailers. Zinto also offers full warehousing capabilities for any promotional activities such as wet and dry product sampling.
Visit Zinto at stand A3 to learn how your business communication and promotional activities can be improved through branded entertainment.
For more information contact Michelle Combrinck of Zinto on 011 553 1000 or visit www.zinto.co.za