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Not all 'Klippies & Cola' for award-winning art director

It's not all about 'Klippies & Cola' for award-winning art director, Anthony de Klerk. It's also about hanging out with your daughter (and cat) and doing a good deed at the same time.

De Klerk is one of the senior art directors at advertising agency, FCB Cape Town, and a member of the creative team that regularly romps home in advertising awards for client, Distell, and its brand Klipdrift.

The 'Met Eishh' TV commercial where the young farmer tows an unsuspecting couple to his farm before offering the dinner, and Klipdrift after Klipdrift, is his work as is the myriad posters, banners and commercials that pepper festivals like Klein Karoo Nasionale Kunstefees.

But his latest work is the 'Animal Series' done for AIDS orphans shelter Nazareth House in Cape Town. De Klerk opened his home studio and spent an entire Saturday photographing the series of artwork done by the children who live at Nazareth House. The photographs were then burnt on to a CD Rom, which is used by fund-raiser Mary Miyata when she calls on corporations to ask them to purchase the art for their receptions or conference rooms.

De Klerk is not alone at FCB Cape Town when it comes to assisting the orphanage - design director, Paul Carstens, and designer, Caryn Kohler, composed a beautiful 2006 diary complete featuring the photographs of the children's artwork. These diaries will be sold at Exclusive Books to raise funds for Nazareth House.

De Klerk, Carstens and Kohler's relationship with Nazareth House began with FCB Cape Town; the orphanage is supported by the agency as part of its corporate social outreach programme.

Agency employees identified two areas of outreach they believed would add value to their local communities through so-called 'sweat capital' as well as financial capital - HIV/AIDS and industry-related education.

Their involvement with Nazareth House started several years ago. They support the house with a cash grant each year, activities that address the upkeep of the premises, teaching the children, and assisting where they can on fund raising projects.



Editorial contact

C-Cubed Communications
Petra Peacock
(011) 794-4665

22 Aug 2005 09:03

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