Superiority Rules One of the Mother City's leading full-service advertising agencies, FCB Cape Town, has recently developed a new campaign for Cobb SA, a chicken breeding operation, to position its chickens as superior stock to others. Copywriter Warren van Rensburg and art director Damian Bonse used humour to change the tone of Cobb SA's communication from staid to eye-catching and entertaining. Published predominantly in trade and farming publications, the ads show that creativity has a role in all media categories and not just the high-profile mass market segments.
Editorial contact
FCB Cape Town Fran Price (021) 797 3702
16 Jul 2002 21:25<<Back
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