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1886 awarded coveted Gold Pencil in New York

1886, one of the partner agencies in the FCB Africa network, has been awarded a coveted Gold Pencil at this year's The One Show for a radio campaign - iGugu - for Cell C.

The agency has been producing attention-grabbing work for Cell C since winning the business in 2014. This includes a sterling performance at the Loerie Advertising Festival in 2015 where it won four awards – a Gold, a Silver and two Bronzes – demonstrating the agency’s ability to consistently deliver creative solutions to its clients different marketing opportunities.

“The team is over the moon with its showing on the international stage,” said Executive Creative Director, Stuart Stobbs.

“The One Show Gold Pencil is one of the most prestigious accolades and notoriously difficult to win. We wanted to create a piece of work that would emotionally resonate with the target audience and I’m very proud of what we made. Kudos to the creative team and to Cell C who continue to be brave and willing to back great ideas.”

Click the links below to listen:
Igugu-Khanyi.mp3 (1MB)
Igugu-Senzo.mp3 (3MB)

16 May 2016 10:07

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