Botox - the world's leading non-invasive, anti-ageing treatment - entrusted Gullan&Gullan Advertising with designing a logo to celebrate its 20-year anniversary.
This logo will be used on all celebratory marketing and package inserts to communicate the tagline, "20 years young".
“It's vital for brands to celebrate their heritage as it builds credibility and equity,” said Michael Gullan, MD of Gullan&Gullan. The 20-year logo incorporated the Botox brand identity in a brand-centric™ manner while communicating the 20-year anniversary.
Gullan&Gullan's unique brand-centric™ approach aims to increase equity in the Botox brand by ensuring the brand's values and essence are prevalent in all anniversary communications.