“It was a pleasure to work with the franchise team to establish a fresh brand strategy and identity, consistent with their business values and objectives. I hope the Leading Pharmacy brand will grow into leaders, true to its name,” said Desiree Gullan, Gullan&Gullan Creative Director.
Leading Pharmacy look forward to a long-lasting relationship with this like-minded brand. “Gullan&Gullan's brandcentric™ approach helped us to ensure that our values are paramount in our marketing communications. They have given us a solid foundation from which to launch our franchise,” said Gerhard Beukes, Managing Officer.
Gullan&Gullan has a unique brand-centric™ approach to branding that ensures all communications and brand experiences work together consistently to build brand equity.