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Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials.
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015
These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Babies, cute kids and celebs are still engaging audiences, and the local is lekker trend continues and becomes even more emotive; with local humour and authenticity hitting the mark with slice of life stories that tap into fundamental human truths.



#1 ad Q3 2015 #1 ad Q4 2015
Telkom The works for Business DDB South AfricaVodacom Wedding – Ogilvy & Mather Johannesburg










RANKAD | Q4 2015CREATIVE AGENCY
1Vodacom: WeddingOgilvy & Mather Johannesburg
2Coca Cola: Share a feeling, Share a CokeFCB Johannesburg
3Telkom: Summer UnlimitedDDB South Africa
4Toyota: Make your mark in the all new AygoFCB Johannesburg
5Cremora: DerbyPublicis Machine
6Pampers: Active Baby DrySaatchi & Saatchi Brands Rock Cape Town
7Jelly Tots – Taste AdventureRed Cherry
8Liqui-Fruit: #NothingButJWT Cape Town
9Debonairs Pizza: On The Double Feast – Going HomeFCB Johannesburg
10 Stimorol Infinity Chewing Gum: ParachuteJohannes Leonardo





Click here to view all the ads for Q3 & Q4 2015.

Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact

@Adtrack #MeasuringAdvertisingEffectiveness&Efficiencies

28 Apr 2016 09:56

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