Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials.
These are the ads that have been rated as the most liked by the South African audience whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. And local is lekker this year with Albany Bread's Small and KFC's Mama ranking in the top spots for the first two quarters of 2015.
Click here to view the PDF of Q1 and Q2.Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact
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