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Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials.
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015
These are the ads that have been rated as the most liked by the South African audience whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. And local is lekker this year with Albany Bread's Small and KFC's Mama ranking in the top spots for the first two quarters of 2015.
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2015


RANKQ1 2015 ADCREATIVE AGENCY
1Albany Bread: SmallTBWA
2Mercedes Benz C Class: The ChoiceMerkley & Partners USA
3OLX: Son Leaving HomeFCB Johannesburg
4Kellogg's All Bran Flakes: 5 Day ChallengeJ. Walter Thompson
5Amarula Cream: It starts...FCB Cape Town
6Nando's: Load SheddingMetropolitanRepublic
7Lays: Cricket in the ParkNet#work BBDO
8Spur: Boy's ChoirHaas Collective
9Robertson's Spices: TraditionalHardy Boys | DDB
10Panarottis Pizza Pasta: Panarottis Makes it RightMetropolitanRepublic





RANKQ2 2015 ADCREATIVE AGENCY
1KFC: MamaOgilvy & Mather Johannesburg
2Koo: Beating the BestFCB Johannesburg
3Capitec Bank: Be in ControlCapitec Studio in-house
4Savlon: The Freedom to ExploreJ. Walter Thompson Cape Town
5Dettol Soap: Worry Less Love More | SlideHavas Worldwide Johannesburg
6Kellogg's Corn Flakes: Changing Times : TasteJ. Walter Thompson Johannesburg
7CTM: LovieHammersmith & Elephant
8Ingram's Camphor Cream: KhodesaFCB Johannesburg
9KFC: Ka-Ching RehitOgilvy & Mather Johannesburg
10Dettol ASL: Worry Less Love More | BikeHavas Worldwide Johannesburg





Click here to view the PDF of Q1 and Q2.Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact

1 Oct 2015 10:31

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