To really bring this offering to life, the communication agency tapped into that deadliest of conditions that everyone has suffered from - directly or indirectly - at some point: man flu.
The commercial depicts a man suffering his debilitating symptoms, and his poor wife who patiently deals with them until enough is enough. Only Iliadin has the power to end both of their suffering.
Credits:
Agency: Ignite Joe Public
Client: Merck
Product: Iliadin
Pippa Capstick (Executive Creative Director)
Roanna Williams (Creative Director)
Caroline Bergh (Creative Director)
Micheal Estment (Creative Director)
Katherine Glover (Copywriter)
Steve Dirnberger (Art Director)
Stephanie Hunter (Art Director)
Marc Sidelsky from Bouffant (Director)
Ananda Swanepoel (Agency Producer)
Dustin Carr (Account Manager)
