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Ole!Connect combines all the skills that brands and publishers need to succeed in the interactive world of digital media and marketing today, including the much sought after trinity of content, data and technology.
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Click fraud and viewability in 2020Viewability has been a buzzword in the advertising industry for a number of years now. Clients want their ads to be seen by prospective buyers and agencies have been selling them 'viewability solutions'. It's interesting to note that agencies use demand side platforms (DSPs) as ad serving tools and they rely on their DSPs to not only ensure that ads are viewable, but also to ensure that viewability is reported accurately, which can be a tough task. 13 Oct 2020 Read more

Facebook's conversion objective and retargeting best-practiceIt's important to measure the results of any media buying operation and a Facebook campaign is no different. Read more. 26 Aug 2020 Read more

The Nedbank IMC 2020, a first-of-its-kind virtual marketing conferenceOle!Connect attended the first ever virtual IMC Conference on 24 July 2020. The conference was originally due to take place on 19 March but, due to the nationwide lockdown, it had to be postponed and reorganised in virtual form. 21 Aug 2020 Read more

Key insights from Hillel Chemel, head of paid media and insights at Ole!ConnectRead our interview with Hillel Chemel, the head of paid media and Insights Ole!Connect. 12 Aug 2020 Read more

Integrating data, technology and content: The Ole!Connect wayOle!Connect is a leading provider of data, technology and content-driven digital marketing solutions. Find out how we work to deliver compelling customer experiences. 27 Jul 2020 Read more

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